United States Tennis Association

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Photo courtesy of Corbis Stock Photography

This was a crisis campaign I did for JoMC 171. The goal was to get young adults ages 8-24 interested in playing tennis. My idea was to show tennis as a sport anyone can pick up.

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Photo courtesy of Corbis Stock Photography

This was a product campaign for JoMC 171. I chose to target people interested in the outdoors, and highlight special qualities of OFF! Bug Spray.

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Triumph Rocket III Motorcycle

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Photo from JoMC 171 case study

This was a luxury item campaign and the goal was to make sure it was differentiated from Harley. There are many special features of the Rocket III and I chose to highlight those, making it the "Muscle Car of Motorcycles."

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Double Page Layout

Billboard

Saveur Magazine

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Photo from JoMC 171 case study

I did two campaigns for this service campaign. The special feature of this magazine was that with each highlighted recipe, a story is told about the origins of the recipe or dish. That is what is highlighted in the first campaign. Since this is a food magazine, people that read it love food. That was what was highlighted in the second campaign.

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Visit Florida

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Photo courtesy of Corbis Stock Photography

Visit Florida has been the case study used all year to prepare for the NSAC this spring. These were the ads that were created for fall semester for my campaigns class, the precursor to the competition.

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Caribbean Tourist Organization

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Billboard Advertisement

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