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KELLY ERWINE
* 1904 Lion Street Shelby, NC 28150*
* (704) 473-0092 * kellylerwine@alumni.unc.edu *
EXPERIENCE
McKinney & Silver, Raleigh , NC
Intern, January 2004- Present
- Wrote press releases
- Researched, interviewed and wrote articles
- Updated media list, and created interactive media list
- Worked with awards database
Communications Doctor, Chapel Hill , NC
Intern, August 2003-December 2003
- Wrote press releases
- Worked on fax campaigns
- Created promotional material for speaking events
Cleveland Headline News, Shelby , NC
Intern, May 2002-August 2002
- Sold spot advertisements to local businesses and produced a spot
- In charge of sponsorships for back-to-school program
- Designed flyer for fundraiser
EDUCATION
The University of North Carolina at Chapel Hill , BA 2004
School of Journalism and Mass Communication
Advertising Sequence
CLASSROOM EXPERIENCE
School of Journalism and Mass Communication
2002-2004
- National Student Advertising Competition (Spring 2004)- Developed a comprehensive advertising campaign for VISIT FLORIDA, Florida ’s state tourism council, and created an integrated media plan with a $7MM budget
- Graphic Design (Spring 2003)- Designed an editorial layout, magazine layout, and logo design for my name
- Advertising Media Planning (Spring 2003)- Developed extensive media plans for Bombardier Sea-Doo, Kellogg’s Wild Honey ‘N Oats and Chocolate Devil
- Magazine Advertising Sales (Spring 2004)- Worked as an account executive for Sports Illustrated on Campus
ACTIVITIES
UNC-Chapel Hill
- Phi Beta Chi Sorority, member 2002-2004
- Kaleidoscope Fashion Magazine, Advertising Director 2003-2004
- American Advertising Federation Ad Club, 2003-2004, worked on National Student Advertising Competition and attended Advertising Women of New York Conference in New York .
SOFTWARE
Microsoft Office including Word, PowerPoint, Excel, Outlook, Publisher; Adobe Photoshop, PageMaker, Illustrator; Dreamweaver; Quark Express; Macintosh and IBM computers.