Only one judgmental comment like those above can kill innovation. But out-of-the-box thinking is urgently needed at all levels in an organization because of heightened competition, accelerated technological development, extremely short product life cycles, diminishing returns from present methods, management fashions that did not work, and the shift to creating value with knowledge instead of material.

There is a process for out-of-the-box thinking that will...

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G. David Hughes
Last updated: 12/12/2007