Question of the day: Where do people get their ideas for starting new
businesses? Specifically, did John Morse use the most effective methods to
search for a new business idea?
Reading 1: Howard Aldrich, Organizations Evolving, Chapter 4,
pp. 24 to 33, the rest of the chapter.
Reading 2: Karl Vesper, New Venture Experience, "John Morse
Case." In the
Coursepak
Reading 3: Christopher Caggiano, Jay Finegan, and Robina A. Gangemi,
"Great Companies Started with $1,000 or Less." INC. magazine, August,
1995, pp.27-38. In the Coursepak.
Reading 4: Jay Finegan, "A Bootstrapper's Primer: Basic Advice for the
Monetarily Challenged," INC. magazine, August, 1995, pp. 49-51. In the
Coursepak.