Newspapers and Discussion Boards
Online Communities or Social Networks?

by Glenn Scott and Cassandra Imfeld

Part I

Overview

Purpose:

• Do newspapers' Web sites create community?
• How does community emerge in an online newspaper?
• What are the benefits of this online community found on online newspapers?

Definition of community for online newspaper sites:
A horizontal gathering of individuals who converge on a newspaper's Web site to exchange social and knowledge capital and to engage in communion.

Theory

Online community guidelines
• Rheingold
• Lin
• Preece

Methodology for surveying online newspapers

Honolulu Advertiser
Demographics/Culture
- Hawaiian roots

• Social Capital
- Post on Oct. 11, 2002 12:03 PM
- Post on Jun. 14, 2001 05:17 AM

• Knowledge Capital
- Post on Oct. 18, 2002 12:24 AM
- Post on June 07, 2001 09:21 PM

• Communion
- Post on Mar. 03, 2002 08:04 PM
- Birthday Calendar

• Software
- Search Function
- Members List

Resources

Part II

Newspapers evaluated


USA Today

Social Capital
• No attempts to mediate conflict
• Users directly address each other
• Only the newspaper can post new topics

Knowledge Capital

• Links to news stories (print and audio)
• Newspaper articles
• Cartoons

Communion

• Users can create a public profile
-Birthday

Oregonian (Portland)

Social Capital
• Users directly address each other
• No attempts to mediate conflict

Knowledge Capital
• Links
• Newspaper articles

Communion

•Users can create a public profile:
- I am:_____________________
- I like:____________________
- I don't like: _______________
- My motto: ________________
- My homepage: ____________

The Times Picayune

Social Capital
• Users directly address each other
• Attempts to mediate conflict

Knowledge Capital
• None

Communion

•Users can create a public profile:
- I am:_____________________
- I like:____________________
- I don't like: _______________
- My motto: ________________
- My homepage: ____________


Knoxville News-Sentinel

Social Capital
• Discussion boards are moderated by users
• Attempts to moderate conflict
• Users directly address each other

Knowledge Capital
• Links to news stories

Communion
• Users can create a public profile
- Gender
- Political affiliation
- Birth year
- Home town
- Family
- Race / Ethnicity
- Religion
- Occupation
- OR Short biographical sketch


Port Huron Times Herald*

Social Capital
• Discussion boards are moderated by users
• Attempts to moderate conflict
• Users directly address each other

Knowledge Capital
• Links to news stories

Communion
• Users can create a public profile
- Gender
- Political affiliation
- Birth year
- Home town
- Family
- Race / Ethnicity
- Religion
- Occupation
- OR Short biographical sketch

Results

Conclusions


Online Community Guidelines
Method
Honolulu Advertiser
Resources

Last updated 11/25/02

©2002