SECTION:
I. Advertising has taken a dramatic jump since the inception of more developed mass mediums. It has flourished in today's open marketplace and has seen its value skyrocket over the past several years. The development of these more sophisticated types of advertising has led many individuals to begin to more compare advertising with marketing and public relations, in what they call an Integrated Marketing Communication plan (IMC). IMC is considered a pioneer idea in the advancement of the traditional advertising landscape.
Almost every company that needs to sell a product uses some form of advertising or something close to that nature. In order for something to be considered advertising, it must have four components. It must be a paid, mass-mediated communication that attempts to persuade and has an identified sponsor. Over the past century, advertising has gone through some tremendous changes. It is the nature of advertising to make a product or service more appealing to a particular audience. Whether it is using a good-looking model or clever packages, advertisers have thought of almost everything when it comes to creative advertisements.
Questions:
What are some specific examples where advertising helped a company flourish?
What are considered the best advertisements of all time?
How has advertising changed over the past one hundred years?
I-b: UNC Library catalog:
history of advertising AND magazines
advertising AND brands
Academic Universe Lexis-Nexis:
advertising history AND North Carolina
campaigns AND advertising
advertising AND agencies
Search engine on Web <http://www.google.com/>
television AND advertising
photography AND advertising
II. Print Sources:
Lears, T. J. Jackson. Fables of abundance: a cultural history of advertising in America.
New York: Basic Books, 1994.
Location Call Number Status
Davis HF5813.U6 L418 1994 c.1 Checked out
Park Library ADV-his .L438 1994 c.1 /
UL Storage--Use Request Form HF5813.U6 L418 1994 c.2 Available

Levenson, Bob. Bill Bernbach's book: a history of the advertising that changed the
history of advertising. New York: Villard Books, 1987.
Location Call Number Status
Davis Folio HF5813.U6 L48 1987 c.1 Available

Non-paper Source:
Boihem, Harold. 1996. The ad and the ego: truth and consequences. Produced by
Harold Boihem and Chris Emmanouilides. 57 min. Parallax Pictures. Video Recording.
Location Call Number Status
UL NonPrint 65-V6183 c.1 NonCirculating
UL NonPrint 65-V6183 <text> c.1 NonCirculating/ Missing

III. Electronic Indexes and Databases Sources

1. DiMassimo, Mark. 2001. Advertising in Crisis: A 20th Century Tale. Brandweek
46 (October). Internet. Available from http://web6.infotrac.galegroup.com/itm/i...79085574&dyn=9!ar_fmt?sw_aep=ncliveuncch; accessed 26 May 2002.
2. Noack, David. 2002. A history of TV commercials: Ads that made an impression
can be found not on your TV but on your computer. Link-Up 23 (March). Internet. Available from http://web6.infotrac.galegroup.com/itw/i...84154467&dyn=4!ar_fmt?sw_aep=ncliveuncch; accessed 26 May 2002
3. Stamler, Bernard. 2002. Report cites a rise in spending on ads. The New York
Times C5 col 1 (May). Internet. Available from http://web6.infotrac.galegroup.com/itw/i...n=3!xrn_2_0_A86208318?sw_aep=ncliveuncch; accessed 26 May 2002
4. Walker, Rob. The holy grail of Internet advertising, the ability to measure who is
clicking on the message, is under assault. The New York Times (August). Internet. Retrieved from http://eresources.lib.unc.edu/cgi-bin/external_database_auth?A=P|F=Y|ID=206|URL=http://www.nclive.org/cgi-bin/nclsm?vend=9; accessed 28 May 2002.
5. Author not stated. 2002. Profit tumbled 67%in quarter on weak print advertising.
The Wall Street Journal B5 col 5 (May). Internet. Available from http://web6.infotrac.galegroup.com/itw/i...n=8!xrn_7_0_A85279598?sw_aep=ncliveuncch; accessed 26 May 2002.

6. Author not stated. 2001. Sagging advertising demand is expected to hobble
profit. The Wall Street Journal B2 col 5 (September). Internet. Available from http://web6infotrac.galegroup.com/itw/i...12!xrn_39_0_A78555825?sw_aep=ncliveuncch; accessed 26 May 2002.

IV. Web Sources
1. Title of Website: Advertising Timeline
Web Address: http://www.admuseum.org/museum/timeline/s1a.html
Brief Discription: A web site created by the American Advertising Museum to show the significance of advertising in America's history. Its primary collection spans over 300 years of American social history as it associates with advertising. It also documents the changes that have taken place in advertising since the beginning of our country.
Source of Web site: The American Advertising Museum
2. Title of Website: Emergence of Advertising in America: 1850-1920
Web Address: http://scriptorium.lib.duke.edu/eaa/about.html
Brief Description: A web site created by Duke University and the Library of Congress that details the vast history of advertising in America. This site pays particular attention to the social and cultural effects advertising has had in America. This is an online database that allows anyone on the web to access several advertising collections. Each of these collections has background information and historical information on all of its listed ads.
Source of Website: Duke University and Library of Congress
3. Title of Website: 1960-2000 Advertising
Web Address: http://www.tvhistory.tv/1960-2000-Advertising.htm
Brief Description: An in-depth look at specific advertisements over the history of the existence of television. In this web site, you can examine a company's ad over the past half century, including their target audience and message. This also outlines and allows you to view some of the best advertisements of all time. In addition, it gives information about the relationship between advertising and television.
Source of Website: Television History
4. Title of Website: Culture Trends
Web Address: http://www.adweek.com/adweek/culture_trends/index.jsp
Brief Description: Considered one of the leading ad magazines in the country.
This web site has several categories about current advertising topics and issues, as well as several feature stories about advertising that is going on in the business world. The site gives good insight to interested advertisers and first time advertisers. This site also supplies a lot of information about the history of advertising and the industry's companies.
Source of Website: Ad Week Magazine
5. Title of Website: Advertising - Current trends
Web Address: http://antietamcable.com/advertising/currenttrends.html
Brief Description: This web site offers several different graphs that will allow
anyone interested in advertising to see how a message can reach a particular audience. This would also be a valuable tool for anyone thinking about advertising through cable television, because it gives distributions of all types of publics. It would be a good source for prospective advertisers.
Source of Website: Antietam Cable Television, Inc.
V. Mini-Essay
TITLE: Sweet Melissa?
(TOPIC AREA: Dark Side of the Net)
As the saying goes, "Hell hath no fury, like a woman's scorn." In this case the woman was a computer virus that wrecked havoc on our technologically craved society. In March of 1999, the Melissa computer virus terrorized over a million e-mail accounts worldwide and caused an estimated $80 million damages to several businesses. (2) Created by David Lee Smith, a programmer from Aberdeen, NJ, the Melissa virus was a revolutionary computer virus that attacked individual user desktops, as opposed to the breaking into the central computers that control the networks. (1) The Melissa virus proved to be a very serious threat because it had the ability to spread quickly, thus prompting the Federal Bureau of Investigation of launch the largest Internet man-hunt ever. As the virus entered a computer, it immediately attempted to send a copy of itself to 50 other email accounts. (3)
In this most recent hacker attack, Microsoft proved to be one of the Melissa virus's main targets. Leslie Helm thinks that the reason why Microsoft was targeted is because the company is "disdained by many hackers and its products are widely used." (1) However, despite the negativity surrounding the Melissa virus, this has caused many companies to beef up their software system securities. Smith's lawyer, Edward F. Borden Jr., said that he believed his client deserved some credit for helping these companies find their holes and prompting them to install protection systems. (2) The judge in the case, Joseph A. Greenaway Jr., did not feel the same way about Smith and sentenced him to 20 months in prison. Smith was also ordered to pay a $5,000 fine, perform 100 hours of community service and remain logged off of any computer networks. (2)
NOTES:
(1) Leslie Helms, "Technology: Melissa virus is latest attack on firm's software and raises concerns about its ability to protect customers," Los Angeles Times, 31 March 1999, pNA Also Available [Online]: General Business File ASAP [Accessed: 28 May 2002].
(2) Author not stated, "Creator of Melissa Virus gets 20 months in Jail," The New York Times, 2 May 2002, p. B8(L) col. 04(10 col. in) Also Available [Online]: General Business File ASAP [Accessed: 28 May 2002].
(3) Author not stated, "E-mail virus expected to plague more firms as workweek begins," The Atlanta Journal-Constitution, 29 March 1999, p. A3 Also Available [Online]: General Business File ASAP [Accessed: 28 May 2002].
THREE WEB SITES:
1) Title of Web page: The very latest Melissa Virus information
Web address: http://www.melissavirus.com
Brief Description: This site offers a comprehensive explanation about the Melissa virus and is also the site that infected computers are led to. It has a section devoted cleansing a computer of the virus and even a link to the FBI web site.
Source of Web site: The Awareness of National Security Issues and Response (ANSIR)
2) Title of Web page: CERT Advisory CA-1999-04 Melissa Macro Virus
Web address: http://www.cert.org/advisories/CA-1999-04.html
Brief Description: This site offers in-depth explanation about the function of the Melissa Virus as well as solutions to the virus.
Source of Web site: CERT- Carnegie Mellon
3) Title of Web page: FAQ- The Melissa Virus
Web address: wysiwyg://163/http://www.computerworld.com/news/1999/story/0,11280,27617,00.html
Brief Description: This site is basically a trouble-shooter web site that answers any general questions a consumer may have about the specifics of the Melissa Virus.
Source of Website: Computer World

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