This would be accompanied by a magazine advertisement that would look something like this: A Coca-Cola red (#FF0000) bleed background; Full Coke original bottle; Ancient Greek ivy around the bottle; The Olympic rings on the bottle where the Coca-Cola logo would normally appear; COPY: TOP, Athens, Greece 2004, BOTTOM, It's Classic.; Coca-Cola Logo also appears at very bottom right.

• The first Olympic Games were held in Athens, Greece in 1896. In 2004, the Summer Olympic Games will also be held in Athens. Thus, this is a return to the classic Olympic site, and also, in a sense, a return to the original Olympics.
• Coca-Cola Classic was the first soft drink ever made. This makes Coke an original, in itself.
• The purpose of this copy is to demonstrate how both are memorable, successful and create lasting impressions.
• Coca-Cola's original drink, though often forgotten, is actually named Coca-Cola Classic. This name fits perfectly with the theme.

• The font used in the advertisement was modeled after the font on the original Coca-Cola Classic bottle. This copy "It's Classic" was appears in Georgia font. The copy "ATHENS, GREECE 2004" appears in Tempus Sans ITC to project a more Greek image.

• The original Coca-Cola Classic bottle represents the product in a way every audience can recognize it: its original state.
• The Olympic rings are classic to the Olympic Games because they are globally recognized. The rings are associated with no words, therefore transcending all language barriers.
• The ability to place the rings in the advertisement also exhibits the fact that the Coca-Cola Company is an official sponsor of the 2004 Summer Olympic Games.
• These five rings represent the five parts of the world won over to Olympism: Europe, Asia, Africa, Oceania, and The Americas. The Olympic rings represent the union of the athletes from the five regions at the Olympic Games. The colors of the rings were chosen because at least one of these colors is found on the flag of every nation.
• The red background is present because it is the signature color of the Coca-Cola Classic brand. The color will help our audience identify the brand in the advertisement. Red was chosen as Coke's color because it embodies desire, the crucial word: a hunger for fullness of experience and living. The color is associated with competitiveness, winning, achievements, intensity, impulsiveness, aggression, and passion. Red was a perfect color for this particular advertisement because it symbolizes the spirit of the Olympic Games and Coke.
• The ivy is the International Olympic Committee's symbol for the 2004 Games in Athens. This ivy is a reminder of the historical association with ancient Greek civilization.

• Using the classic green glass bottle, we have created a collector's item for our many Coke fans. On the actual bottle, the rings are raised to texture the bottle. On the unseen side, the lettering "ATHENS, GREECE 2004" is also raised to commemorate Coke's participation in the Olympics. The bottle is memorable of the 2004 Summer Olympic Games in Athens and the Coca-Cola Company's sponsorship of the event. This bottle also returned us to our original style.

• The bottle is placed in the center of the page to demonstrate the dominance of the Coca-Cola Classic brand and to make it stand out in the advertisement.
• The bottle is also placed at an angle, enabling the advertisement to show the bottle cap - again reinforcing the Coke name.