A Brief Guide to the Care and Feeding of Media

(And some hints for your survival in Comm. Studies)


Our Media: This Stuff is Delicate!
Think about it. All of the media we use in the Department are very delicate. Film is a thin flexible transparent strip of celluloid, easily scratched, smudged, crimped, torn, or heat-distorted. Magnetic media such as those we use in audio and video are even thinner strips (of mylar) that are likewise easily scratched, smudged, crimped, broken, heat-distorted, and even magnetically altered. Our other magnetic media like computer diskettes, hard drives, etc., though somewhat more protected, are vulnerable to the same kinds of degradations. Even optical or magneto-optical media can be corrupted by various kinds of mechanical and chemical insults. Yet we expect these delicate media to run flawlessly, often at very high speeds over very precise pathways, and record or playback (write/read) just as they are designed to do with no problems.

It is on You!
Well, most of the time our media do perform as expected. When they do not we can often trace the problem back to something we (or someone who used the equipment before us) did. The bottom line? Take care of the media you use and the media will perform to specifications for a long time. What follows is a compiled list of guidelines to help you do what is necessary to keep things running smoothly in the production facilities in Swain Hall and any place else you happen to be working. Treat this document as a work in progress; a work to which you can contribute. As you see other things that ought to be included, add them your own copy and pass them along to others. This is one document that cannot have too many authors. You may send comments and suggestions tojimlee@email.unc.edu.

The Villains (other than ourselves) and Their Sources:
The main enemies of media and their machines are abrasion, adhesion, corrosion, collision, coercion, condensation, heat, and magnetism. Here is a closer look. If you see yourself somewhere in here, change your ways.

Abrasion:
This is what sandpaper does to wood. Tiny bits of grit moving over the surface eventually wear it down and change the surface. Sandpaper is not usually a problem in our facilities but grit certainly is. Do your part to eliminate any sources of grit. Do not bring dusty items to the studios. If you have been working in a gritty environment, change clothes and wash your hands before using the equipment. It only takes a single grain of an abrasive substance to absolutely ruin a piece of film or permanently scratch a special lens coating. An expensive rotating head can be severely compromised, even ruined, by the action of some abrasive substance introduced to the tape path and not removed. Remember, a particle does not have to be extremely hard to be abrasive to film or to some of the softer metals used in tape transport pathways. Abrasion can also occur when the lubricants that should be present have been diluted or washed away by the careless spilling of some solvent (or soda) in the wrong place. Even if you wipe away the evidence, some damage may occur later. Finally, although it is not abrasion as such, tiny particles can interfere with sliding or rotating electrical contacts and introduce unwanted audio or video artifacts.

Adhesion:
This is when things stick to each other. Sometimes that is exactly what we want to happen as when we are splicing tape or film. Adhesion becomes a problem when we do not want things to stick together (like when one layer of tape or film sticks to another layer on the reel or when the capstan pressure roller "grabs" your tape during a playback). One source of the bad kind of adhesion is the careless transfer of adhesives from things like tape and glues to places we didn't want them to be. Be careful where you place unrolled pieces of duct or splicing tape and solvent-soaked bits of film. The main villain here, though, is probably your hands and the sugar residues from that cookie you brought into the editing room with you. That is the reason food is absolutely forbidden in production areas. Oh, one more thing. Even if you manage to unstick something that has been accidentally adhered to something else (even lightly), you risk the actual removal of some of your medium like the emulsion or metal oxide coating. That cookie is just not worth it.

Corrosion:
At its worst, this is what happened inside that flashlight you forgot you had packed away somewhere. The batteries leaked and the chemicals that were inside them went to work, totally ruining your flashlight. It was even damaged in places the chemicals could not possibly have reached directly. Well, the fumes did the rest of the damage. Leaving batteries (even "leak proof" ones) stored in a flashlight is one thing. Leaving them in an expensive piece of production gear is another. If you are not constantly using and inspecting your gear take the batteries out when you put the gear away. This is especially important if you use disposable batteries. Unfortunately, a leaking battery is not the only source of corrosion. Acids and salts are very corrosive substances that just happen to be present in what? You got it. Foods. Another reason to keep foods out of the production areas. Drops and spills are one source of contamination. Another is the transfer of salts and acids from your fingers to sensitive surfaces in the studio like the tape heads. Nothing like a good salt bath to keep things running well. Salts can also degrade the metallic oxide surfaces on magnetic media. Did I mention sodas? They are an excellent source of both corrosive and adhesive substances.

Collision:
This obviously refers to problems caused by impact. Careless handling includes not just dropping a piece of equipment but bumping it against other objects while carrying it. Don't think that just because the item is "protected" by a carrying case (or even a shipping case) that it is exempt from collision damage. Often the equipment does not have to actually hit something directly to be damaged. Just the impact that results from the case being bumped or buffeted could cause some problems. Some crucial component could be jarred loose, or more likely, some alignment problems could be generated. Such problems may not be obvious to the eye but their impact on performance can be substantial. The filaments in most of the special lights used in video, film, and production are very delicate. Rough handling of lights, especially while they are hot or cooling down, can put a unit out of commission. So here is the deal. Just do not permit any kind of impact to the equipment. Handle it gently at all times.

Coercion:
"Force is never the answer." That is one of three maxims used to illustrate a wide range of points in the Introduction to Media Production course. Consider this: Mechanisms on all production gear are designed to be easily operated by mere mortals with ordinary, not superhuman, strength. Furthermore they are designed and tested to be operated thousands if not millions of times. If a knob, switch, button, latch, door, lever, key, drive bay, zipper, or anything else associated with some gear you are using doesn't operate easily, STOP! The mechanism is not operating within specifications. It is time to tell a technician. It is NOT time to use force. Most of the seriously damaged equipment (that was not dropped) we see is equipment damaged by the operator trying to force something. In most cases the resultant damage is much greater than the original damage that caused the problem in the first place. Mechanisms get seriously misaligned, bent, or broken through the use of force. The "No Force" directive applies to every mechanical operation you do ranging from plugging and unplugging cables to removing cassettes from audio and video recorders.

Condensation:
It is obvious that water or other fluids spilled on electronic or mechanical equipment can do great harm. What is not so obvious is the kind of damage that less spectacular exposure to moisture can do. You have certainly seen how water just drips off the sides of a beverage container you have just removed from the refrigerator. Moisture from the relatively warm air in the room (or outdoors in summer) condenses into little droplets of water that grow and eventually run down the side of the bottle or can. The very same thing can happen inside electronic or mechanical equipment. When you bring cold equipment inside to a heated space, droplets of moisture condense on all hard surfaces that are exposed to warm, moist air. The same thing can happen in summer when gear that has been stored in an air conditioned space is taken outside on hot, humid days. Metallic parts are the most vulnerable. Moisture inside delicate equipment can cause all sorts of problems including  rust, corrosion,  electrical shorts, and mechanical malfunction resulting in improper or inaccurate operation. Avoid the problems by allowing equipment time to warm up to the ambient temperature before operating it. Don't leave gear in unheated spaces like the car trunk for long periods of time. Some cameras, and audio recorders have moisture indicators or fail-safe devices that prevent operation when condensation is present. If you know you are going to moving from in and out of high and low humidity environments, consider placing your device in a plastic bag. When you move from a cool dry environment into warm moist one, leave the device in the bag until it has had time to warm to room temperature.

Heat:
In simplest terms, automobiles parked in the summer sun are "ovens on wheels." The temperatures inside parked cars can easily reach F 110 or more, enough to warp plastic and cause problems with some electronic components. Audio and video cassettes are especially vulnerable to heat damage. Always protect your gear from excessive heat. As a rule, the cheaper the gear, the more plastic in its outer shell, and the more vulnerable it is to heat damage. Keep items off the rear deck and dashboard where they get direct sunlight. Follow that rule even in winter time. Do not insert (force) warped cassettes into cameras, vcrs, tape decks, etc. Doing so can cause tape jams and worse. In some cases, warped cassette cases can bend guides and cause the machine to have trouble playing standard cassettes. Heat shows up as a problem in another way. Video/Film lights get very hot. Needless to say, touching a hot bulb or a piece of metal that is heated by the bulb can be a painful experience. There is another problem, however, that affects the lamps themselves. Hot filaments (in the bulbs) are very delicate and easy to break. Sudden jarring or vibration can kill a bulb or severely shorten its life. Here is what to do. After turning on lighting equipment, move and adjust it very gently.  At the end of your shoot, turn off the lights and let them cool while you pack up cameras, cables, audio gear, etc.  After all that is done and the lighting instruments are cool to the touch,  then and only then gently pack up your lighting equipment.

Magnetism:
" This wonderful force is everywhere in our business. It makes the motors go around in our cameras, recorders and projectors. It records and erases information on audio and video tape, computer diskettes, hard drives and other media. It drives our microphones and speakers, and even directs the beams in our video displays. In short, no magnetism, no media. Unfortunately, there is a down side. Magnetism giveth and magnetism taketh away. In the same way the force can write information to a medium such as an audio cassette or a computer diskette, it can degrade or completely destroy information stored on the same medium. Magnetic fields like those found in some electrical motors or loudspeakers are strong enough to actually remove or alter some of the information stored on tape. Exercise caution around magnetic fields. Keep your media away from motors, speakers or any other magnetic substances or devices. If you are using a tape degausser, use it away from other tapes. One more thing. Sometimes small pieces of metal like razor blades, or paper clips can become magnetic and cause small magnetic glitches on tape. Just be careful. OK, just one more thing. Do you know what magnetic fields can do to the little black strip on your credit cards?

Compounding the Problem:
This part can be short. Just consider the fact that our equipment is used by dozens (even hundreds) of students. If each one were guilty of only the smallest abuse, the cumulative effect could be significant. Here is a case when you should refuse to contribute your fair share.

A Few Important Specifics

Fingerprints: A Major Problem?:
Sure, fingerprints could be evidence of your presence at the scene of a crime. Fortunately, however, we have not gotten to the point of using fingerprints to identify violators of studio protocols. Nevertheless, these little smudges deserve a bit of focused attention because they are such a nuisance. The most obvious problem with fingerprints is their visibility. They not only look bad on otherwise clean surfaces, they can make your work look bad too. Fingerprints on either camera or projector lenses directly affect picture quality. Fingerprints on film show up on screen and may even be permanently transferred to copies of your film. It's just tacky. The invisible aspects of fingerprints are the most troublesome. These things are not only traces of your presence, they are records of your most recent activity. They carry the oils, greases, salts, sugars, soils, chemicals, etc. that you have recently been in contact with. Washing can remove most of the foreign substances but, given a little time, your body will replenish the supply of oils and salts. It is the persistence of these oils and salts that makes fingerprints so troublesome. With some materials, the chemical action of fingerprints can actually permanently etch the surface. Transferring these substances onto your media is just asking for trouble. So, keep your hands clean, avoid touching critical surfaces (or things that will touch critical surfaces), and in some situations you really should wear those silly little gloves they told you about. As a minimum, keep your fingers off the emulsion sides of film and the oxide sides of magnetic media. Fingerprints can also shorten the lives of certain kinds of high intensity bulbs used in video and film lighting. If you must handle such a bulb, use a tissue or gloves to avoid prints. Just to be on the safe side, wipe the lamp clean with alcohol before you turn it on.

Food:
Most of the foods we find smuggled into the studio are excellent choices for the nutritionally challenged. They usually contain adequate amounts of one or more of the three basic food groups (salts, fats, and sugars) and are often accompanied by a caffeinated beverage of some sort. OK, it's junk food. Unfortunately, these ingredients are potentially deadly to equipment and media in a production environment. Foods contain enough corrosives, adhesives, abrasives and general contaminants to do serious damage. Small amounts of salt, grease, or sugar transferred from your fingers to sensitive surfaces can cause problems for you and the people who come behind you. This is to say nothing of the absolute catastrophe that might result from drops and spills involving relatively large amounts of the offending substances, especially liquids. Damage done by spilled liquids can be both mechanical and electrical. The bottom line? Just Do It! Keep all foods and beverages out of the production rooms. Period!

Handles and Feet:
If equipment has these, use them. If not, be very careful about how you hold on to something and how you put it down. Always make sure equipment is properly placed on a stable surface. If a machine has no feet on top, it is not meant to be placed upside down. A microphone is not the handle for a camcorder. In the case of a cable, the plug itself is the handle, not the wire. In fact, that holds for anything you are unplugging. Use the plug, not the wire.

Batteries:
Rechargeable batteries can save us tons of money unless, of course, we have to replace them. They should last a long time except under three circumstances; 1) they were faulty to begin with, 2) they have been exposed to damaging heat, or 3) they have been improperly discharged and recharged. You do not have much to do with the first of those but the next two are on you. The heat part should be clear. Charging? Here is the deal. Some batteries that are not fully discharged before recharging tend to develop a memory for a short charge cycle. That is, they tend not to hold a charge as long as batteries that have been deep discharged. So if you absolutely must recharge batteries in the field, follow the instructions and make sure they are fully discharged before you begin the recharge cycle. If you don't need them any more, just bring them back without recharging. Disposable batteries should be removed from equipment after use. We are gradually replacing the older batteries with newer ones that are more tolerant of short charge cycles. In the meantime, just assume the batteries you have are of the older type and treat them accordingly.

General Cleaning:
Thorough cleaning of audio, video and film gear should be left to people who really know what they are doing. If you are not among them, pass the task along to an expert. There will be some occasions when some routine cleaning is called for. In such cases there are a few points to remember. Never rub a lens hard, and never wipe one (even gently) with anything other than an approved lens cloth or lens brush. Your shirt tail is not approved. Stationary audio tape heads can be cleaned with a cotton swab and a mild head cleaner solution. Video and RDAT heads should be cleaned only by the technical staff. Do not use harsh solvents for cleaning anything in the field. Water is not acceptable for cleaning anything except the plastic casings on some gear. Dry grit and dust (from your video shoot at the beach) should be gently vacuumed away rather than brushed into the mechanism. In general, clean gently and responsibly. If in doubt, bring it back or call a technician.

Digital Workstations (Computers)
The exterior surfaces of digital workstations deserve some attention. The most obvious one is the display screen. Avoid touching the screen. While fingerprints on the glass do not cause malfunctions, they do affect image quality. They also affect the general quality of the experience of working at the computer. Nobody likes to look at a "nasty" screen. If a screen is dirty, do not attempt to wipe it clean with a dry cloth or paper towel. That may scratch the anti-glare coating and create an even more unpleasant experience. Use a soft lens cloth or tissue and an non abrasive cleaning solution (not soap, leaves streaks). Clean hands make clean keyboards (enough said). Use the mouse pads for all mouse operations. Rolling the mouse around on other surfaces is not only less accurate but it results in more trash accumulation on the moving parts. If the mouse is not tracking smoothly, ask one to the technicians to disassemble and clean it.

Do not attempt to reconfigure either the hardware or the software at the workstations. If you have a problem consult one of the technicians or your instructor. This goes for the studios and analog editing stations as well.
 

Before You Leave, Reset to Zero:
When you finish working on your own projects, take a few moments to reset the general space in which you are working to the zero state. That means at least the following:

Can We Talk About Courtesy?:
There are more than enough technical reasons to take care of the equipment in Swain Hall. In a nutshell, the quality of our outcomes is directly related to the quality of the tools we have to work with. Their quality in turn is directly related to how well they are cared for. There is another dimension here, though. It has to do with our interaction with and responsibility for other human beings. It is common courtesy to clean up after yourself and leave shared space in the way you found it if not better than you found it. There is a good basis for the old fashioned admonition to "do unto others as you would have them do unto you." Cast aside all the morality and philosophy if you wish. From a purely pragmatic point of view, acting on that old saw in a shared production facility such as ours results in increased productivity and decreased tension. One more thing: Most the problems you create will have to be solved by someone else, usually one of the technical staff. Here's a no-brainer. We have a small staff and lots of equipment. If they are busy running around patching up avoidable or preventable breakdowns, what is that going to mean to the overall quality of our maintenance program, not to mention the quality of their interaction with those who are trying to do media projects?

A Tiny Lie:
Remember the part about coercion?. Well, perhaps there is one time when force is the answer. If you are guilty of some of the things discussed in this document, you may be subject to a bit of coercion. Punishment in the form of loss of access to the facility is an increasingly likely outcome if abuses of equipment and process continue.

A Big Truth:
Everyone who works here loves nothing better than to see the highly motivated students we have in Comm Studies engaged in their own creative work. We love to see the process and we love to see the outcomes. We are committed to your success and committed to enabling you to carry your vision as far as your energy and this facility will allow. In exchange we expect respectful and professional treatment for the equipment, the larger facility, and all the faculty and staff who keep it going. Deal?