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The following articles provide valuable information about issues relating to public relations. These articles can be found in journals on the UNC Library's website at http://eresources.lib.unc.edu/ejournal/

Public Relations - General

Gordon, Andrew. “Market focus Internet: Business as Usual. (role of public relations in furthering acceptance and use of the Internet; how many companies are using websties to reach market.)” PR Week (US) Feb 10, 2003 p 17.

Martinez, Michael J. “Get the word out; to draw customers to your business, stake your claim to internet real estate.” (Business). Kiplinger's Personal Finance Magazine, July 2002 v56 i7 p82(3).

Staley, Diane J. "New technology allows immediate contact." (Focus: Advertising and Public Relations) Boston Business Journal, Feb 3, 1992 v11 n50 p17(1).

How public relations has changed since the development of the Internet

Puacz, Jeanne Holba. “Catching and Keeping E-Patrons.” Computers in Libraries, 22no1 12-14, 71-2 Jan 2002.

Weidlich, Thom. “PR Technique: Internet Weblogs: Windows of Marketing Opportunity.” PR Week ( US) June 2, 2003 p.24.

Calabro, Sara. “PR Technique Newswires: Beyond the Wire: enhancements in news delivery. (on Internet).” PR Week (US) Feb 10, 2003 p18.

Bland, Vikki. “The expanding world of the extranet. (e-business).” New Zealand Management, July 2002 v49 i6 p45(4).

Stoff, Rick. “A way to double business.” (public relations firms) St. Louis Journalism Review, Nov 2001 v31 i241 p10(1).

Taylor, Maureen; Kent, Michael L.; & White, William J.“How activist organizations are using the Internet to build relationships.” Public Relations Review, Fall 2001 v27 i3 p263.

Kent, Michael L.“Essential Tips for Searching the Web.” Public Relations Quarterly, Spring 2001 v46 i1 p26.

Lessons about the impact of new technology on public relations

Marken, G.A. “The challenges of international relations in an internet world. (Online Public Relations).” Public Relations Quarterly, Fall 2002 v47 i3 p28(2) .

Ihator, Augustine. “Corporate Communication: Challenges and Opportunities in a Digital World.” Public Relations Quarterly, Winter 2001 v46 i4 p15(4)

France, Stephanie. "Redirecting the high-tech message." (user of new technology for public relations). Marketing, March 4, 1999 p33(2).

Williams, David E.; & Olaniran, Bolanle A. "Expanding the crisis planning function: introducing elements of risk communication to crisis communication practice." (Special Issue: Technology and the Corporate Citizen) Public Relations Review, Fall 1998 v24 i3 p387(1).

Cappa, Ian. "What the "new technology" really means for communications professionals." Public Relations Quarterly, Summer 1993 v38 n2 p24(2).