Public Relations Pathfinder

This pathfinder provides access to resources that meet the information needs of public relations students at the University of North Carolina at Chapel Hill. The resources in this pathfinder are available from the UNC Library's website and the Internet.

Public relations professionals can be defined as those who work with organizations or companies and help them to reach publics who affect their success. People in public relations have many information needs and behaviors that are essential in order for them to reach the variety of publics that they must cater too.

Public relations students and professionals seek sources of information such as websites, databases, books, journals, and articles. These sources provide valuable information that helps them to keep up with current political, social, and economic conditions and perform their jobs successfully. The library at UNC Chapel Hill holds a vast amount of information that can help public relations students as they seek information about companies, organizations, and the people that are affected by these entities. This pathfinder organizes all of this information into the most important categories and provides access to the most helpful resources.