Internet Sources:
Deford, Frank. “Baffled By the Sports World.” 11 Aug. 1999. <http://sportsillustrated.cnn.com/inside_game/deford/news/1999/08/11/deford/> (12 April 2002)
    This site was very helpful in conveying a laid back view of how sports has truly changed in the last few decades from a fan's point of view.

Books and Journals:
Greendorfer, Susan. “Intercollegiate Football: An Approach Toward Rationalization.” International Review of Sport Sociology 12 (1977): 23-34.
    This source contained a wealth of information dealing with the actual rule changes made by the NFL to make football more entertaining to watch.  It looked at the changes made and possible reasoning behind each of the changes.
 

Miller, Michael. “American Football: The Rationalization of the Irrational.” International Journal of Politics, Culture, and Society 2 (1997): 101-127.
    This source had a plethora of information about how the game was changed because of rationalization.  It is a good resource for those who already know something about the sport but wish to know more about how the game of football is brought down to a science.
 

Stewart, John. “The Rationalization of Modern Sport: The Case of Professional Football.” Arena Review 4 (1981): 45-51.
    This was an excellent source of information for my topic: The Rationalization of American Football.  It gave an in-depth analysis of the game and how it has changed since the 1970's when it was deemed as "boring".