The Basics

“The key to the future of the mass audience lies in the subtle interplay of cultural and political norms and the structures of the media that convey them.”

-- Russell Neumann, The Future of the Mass Audience

Psychology of the Mass Audience (Neumann, Chapter 3)

passive and inattentive

 

The Nature of the Internet

are people taking advantage

 

Information & Channel Diversity (Neumann, Chapter 6)

communication diversity or homogeneity

 

Blogging - Control at the Content Layer (The Future of Ideas)

Digital Pamphleteer...Participatory Journalism