INTERNET
ACCESS:
| |
2000 |
2001 |
2002 |
| Total Americans who use the Internet |
66.9% |
72.3% |
71.1% |
| Internet use at home |
46.9% |
58.4% |
59.3% |
| % of students who use the Internet at school |
59.9% |
72.9% |
73.7% |
| % of employed who use the Internet at work |
42.3% |
51.2% |
51.2% |
MOST
POPULAR INTERNET ACTIVITIES:
| |
2000
|
2001
|
2002
|
| 1. E-mail and instant messaging |
81.6% |
87.9% |
87.9% |
| 2. Web surfing or browsing |
81.7% |
76.3% |
76.0% |
| 3. Reading news |
56.6% |
47.6% |
51.9% |
| 4. Accessing entertainment information |
54.3% |
47.9% |
46.4% |
| 5. Shopping and buying online |
50.7% |
48.9% |
44.5% |
| 6. Hobbies |
-- |
-- |
43.7% |
| 7. Travel information |
-- |
-- |
36.2% |
| 8. Medical information |
-- |
-- |
35.5% |
| 9. Playing games |
-- |
-- |
26.5% |
| 10. Tracking credit cards |
-- |
-- |
24.2% |
Amount of time
online spent using the Internet for news gathering
| |
% Time |
| Users online < 1 year |
2.5 |
| Users online > 6 years |
7 |
<<
UCLA Internet Report, “Surveying the Digital Future: Year Three"
>>
Newspaper Readership
- 4% of all
Internet users reported reading newspapers less
- 21% of experienced users
(> 6 yrs) reported reading newspapers less.
<<
Pew Internet Project: Getting Serious Online >>
Influence of Broadband
| |
People going online for news on any given day |
| BroadBand |
46% |
| Dial Up |
24% |
| |
Broadband users getting news from... |
| Internet |
46%
|
| Newspapers |
40%
|
<< Pew Internet Project: The Broadband Difference >>
Work News Consumption
| |
% Using |
| Internet |
35 |
| Newspapers |
25 |
| Magazines |
21 |
| Radio |
17 |
| Network TV |
6 |
| Cable TV |
3 |
- The majority of the users surveyed utilize online news services to
seek personally relevant information, such as weather, stock quotes and
local
news.
- The three news topics of most importance to the Internet news audience
are local news, national news and world news.
- Broadband users are more likely than dial-up users to use streaming
audio, video and rich media to optimize coverage of breaking news and
live events.
<< PR Newswire, “Study Shows At-Work Internet Usage For News
and Information at an All-Time High; Audience Maximizes Online News Usage
with Rich Media, Streaming Video and Coverage of Live Events,” Jan
8, 2003.>>
Significant number of people are actively**
using the internet, at least half of them accessing news related information.
Broadband penetration is increasing, so we can conclude that more people
will be actively using the Internet to get their news in the coming years.
**Is Internet use is inherently "active" since it requires self determined
search criteria?
|
However, are they really active? |
|
|