Semiotics Revisited

Just wanted to post a few thoughts about semiotics and how it relates to Web design and analysis. The readings we have been assigned these past few weeks for class have really made me consider (on a higher level) the importance of intended meanings when it comes to content and the importance of relationships when it comes to mapping out a Web site.

For too long, I've been writing papers and assignments specifically tailored for classes. This usually means the content is written for a local audience of professors and classmates with a homogeneous understanding of the material. The work I have been doing for the Certificate Course has really allowed me to expand my ability to communicate to a global level.

With this new level comes a sense of freedom, but also a responsibility to make sure that the audience isn't left guessing at my intended meaning and that my site offers both accessibility and a level of comfort when it is being used. I think my biggest goal will be not to only touch people by the words I write, but by the feeling they get from visiting my site.

Using semiotic analysis in the earliest stages of Web/blog development (such as creating a story board) and continuing to use the process during the lifetime of the site will only help to deliver a strong message and to keep visitors coming back for more.