Module 3 - Web site Critique
365gay.com - Bending the Straight-Line News
Alright, I'll admit it. Like most internet users, I have a list of favorite online activities that I participate in every day. It seems to me that this habitual action takes over my body as soon as I get to work. With coffee in hand, I log on to cnn.com for the latest headlines. After that, I check my various e-mail accounts. That's right, I said accounts. Clearly one account wouldn't be enough. During lunch I usually log onto 365gay.com, an online forum for the lesbian, gay, bisexual and transgender community in order to catch up on the latest LGBT headlines. It is this Web site that I have chosen to critique.
Utilization of the Web site
If it seems a little silly to specify "LGBT headlines," it's really not. 365gay.com is a central site that allows me to keep up with the current issues and events that directly effect the LGBT community in the United States and all over the world. It is a valuable source that offers news I probably wouldn't, and most often don't, find on cnn.com or any of the various mainstream news sites. Sure, I can sometimes find similar stories on these Web sites, but it's amazing to see how subtle the omission of a word or phrase can really "straighten" a news story for mass audiences.
Content
For me, the site's content is the number one criterion for holding my attention. I feel that 365gay.com is a credible source because it is one of the most well-known and widely-used forums for the LGBT community. It offers inclusive information that is filtered for content while appealing to a variety of interests. In the past, I primarily used planetout.com as my LGBT news source. This quickly changed to 365gay.com as I became greatly discouraged by the level of superficiality that the site conveyed. News seemed to come last in its presentation of issues and I felt that planetout.com didn't have a good grasp on the issues that are supposedly "important" to the greater LGBT community.
365gay.com delivers valuable information in a very concise and user-friendly format. Most of the articles posted on the site are written by staff members of the 365 gay.com news center. Other articles are pulled from wire services such as the Associated Press. I assume the articles have to pass some sort of LGBT-inclusive and pertinent test in order to be included. The articles follow the inverted-pyramid system of news writing, in that the most important information is presented toward the top of the article.
As far as the overall content of the site, it is broken up into nine distinct categories: News & Issues, Entertainment, Health, Style, Your Money, Travel, People, Opinion and Just For Fun. After clicking on a specific category, the information is further broken down into sub-categories of information to best suit the user's needs. The Health page would provide a good example of this layering technique. As you can see, it is broken up into smaller categories which consist of Fitness & Sports, Gay Men's Health, Lesbian Health, HIV/AIDS and Queer Science.
Site Navigation and Design
365gay.com is fairly easy to navigate because of the tabs along the top and the side of each page. The tabs keep the user anchored and make it less confusing to move back and forth between the categories. I know I get lost at times in the cracks and crevices of other Web sites. The use of graphics, such as charts and graphs, as well as photos, greatly enhances the content of the site because it adds depth to each category or article. Perhaps words and content make the site, but graphics help to bring a sense of depth and familiarity to the information.
365gay.com provides users with a search function that enables them to search for specific information on the site or to search for additional information on the internet. Combine these great features with the membership function, which allow users to access chat rooms and various discussion forums, and it is easy to see that 365gay.com holds a certain level of interactivity.
Recommendations
My specific recommendations to 365gay.com would consist of adding hyperlinks in the body of its news articles. The fact that there are no links, no highlighted or italicized text and no color tends to make it difficult to scan the article for information. The ability for readers to scan the content of a Web site is very important because it provides a quick assessment of whether or not an article is worth reading and what type of information the article might contain.
As well, I would ease up on the huge advertisements, which usually consist of information about personal ads or sex enhancers. Obviously, advertising comprises a big component of online life, but I could do without the huge pop-up ads of half-naked men. Kind of makes checking the site at work problematic. Wonder what my co-worker thinks... Advertising that mainly focuses on selling sex to the LGBT community only helps to perpetuate the negative stereotype that you can't take the sexual out of the homosexual. Our community is so much more than that.
Conclusion
My general consensus is that, much like planetout.com and other LGBT forums, 365gay.com has a real problem with equal visibility for the lesbian, bisexual and transgender and people of color components of the LGBT community. Sure the content of the news articles appeal to almost everyone in the LGBT community but much of the site's content appeals more toward white, gay males. Even the name of the site, which uses gay as an umbrella term, lends itself to making other aspects of the community invisible.

