
College Address:
721 Merritt Mill
Chapel Hill, North Carolina 27516
(919)-933-1737
kneipper@email.unc.edu
Education:
University of North Carolina, Chapel Hill
Major: Advertising/Marketing
3.1 Cumulative GPA
Anticipated Graduate Date: May, 2003
Relevant Work Experience:
-Temerlin McClain- Dallas, TX- Summer 2001:
Intern- Subaru National Team
Researched competitive set for the new Subaru WRX, as well as the Subaru Outback,
Forester, and Legacy vehicles. Authored weekly automotive news for the Subaru
account and creative teams. Helped develop Grassroots Marketing Strategy for
the new Subaru WRX. Created and organized system for Subaru competitive commercial
library as well as miscellaneous Subaru footage and competitive.
-The Richards Group- Dallas, TX- Summer 2000:
Intern- Friendly Robotics, Harolds, Eyemasters, Nokia, Chupa Chups, and Red
Roof Inn
Developed competitive reports for Harold's utilizing Strategy, specifically
focusing on Harold's share of market. For Harold's year-end Brand Review client
meeting, created brand image video utilizing clips from various Hollywood
movies. Researched Friendly Robotics direct competitor, Toro. Additionally,
researched buyer's behaviors towards manual mower vs. automated mowers. Coordinated
focus group for Friendly Robotics.
-The Ad Place- Dallas, TX- Summer 1999:
Intern- Creative Team
Learned Photoshop 5.5. Helped develop creative for some local events.
-Timmerman Homes- Plano, TX - Summer 1998:
Construction laborer at Timmerman.
Activities and Athletics:
-Athletes in Action
-Participant in Dance Marathon (Charity event to support and raise money for
the children's hospital in Chapel Hill)
-Scholarship member of the Men's Varsity Men's Soccer Team
-6th leading scorer on team, Freshman Year
-Leading freshman goal and points scorer
-2000 ACC Champions, Sophomore Year
-2001 NCAA National Champions, Junior Year
-Top goal scorer and point leader for 2001 team, (14 goals, 6 assists)
-NCAA All Tournament team member, 2001 Junior year
-NCAA Tournament's MVP Offensive player
-Top goal scorer for Sophomore class
-Ranked #1 team in the country going into the NCAA tournament with a final
#4 ranking, Sophomore Year
-5th on the team for most points in 2000-2001 year
Honors and Awards:
-Dean's List - Fall 2000, 2001, and Spring 2001
-ACC Honor Roll - 2000-01
-Gained Admission into Journalism School - Spring 2001
References:
Available upon request.
Home Address:
9030 Guernsey Lane
Dallas, Texas 75220
(214)-351-6763
RKneipper@hotmail.com