This experiment has been reproduced online for demonstration purposes only. No data is being collected, and your responses will not be recorded in any way.


Please read the following story and then answer the questions below.


The vice-president of a company went to the chairman of the board and said, "We are thinking of starting a new program. It will help us increase profits, and it will also help the environment."

The chairman of the board answered, "I don’t care at all about helping the environment. I just want to make as much profit as I can. Let’s start the new program."

They started the new program. Sure enough, the environment was helped.


Now please answer the following questions:

No Praise
A Lot of Praise

Yes No