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Kelly
home
| resume | research
| profile | photographs
| beetles | links
| email
Kelly
|
Kelly M. Layer layer@email.unc.edu School Address: 111 Pickard
Ln., Chapel Hill, NC 27514, (919)-969-9595 |
|
| EDUCATION |
University of North Carolina at Chapel Hill School of Journalism and Mass Communication, Advertising Sequence B.A. expected May 2003, 3.5 GPA |
| University of Colorado at
Boulder School of Journalism and Mass Communication, Advertising Sequence College of Arts and Sciences, Sociology Attended August 1999-May 2001, 3.8 GPA |
|
| EXPERIENCE |
Shoes at the Square Marketing Planner, Chapel Hill, NC, 10/02-present |
| +Design artistic and copywriting elements for print advertising that appear in direct mail promotions and ads published in The Duke Chronicle and The Daily Tar Heel | |
| + Assemble window displays and store banners | |
| Encompass Marketing and Design, Intern, Eau Claire, WI, 5/01-8/01 | |
| + Market ad space for a publication distributed among 12,000 teachers and educators | |
| + Recruit article sponsors via telephone and business letters, edit article submissions | |
| + Facilitate marketing campaigns by inventing slogans and collaborating with the creative department | |
| + Assist in event planning such as the gala for Health South, a local healthcare center, and an opening celebration for a YMCA skateboarding park | |
| University of Colorado-Boulder, Assistant TA, Boulder, CO, 08/01-12/01 | |
| + Assist in managing a 500-person sociology class, Deviance in US Society | |
| + Write test questions for essay tests--with a class about deviance, this task involves interesting stretches of the imagination | |
| + Adapt lesson plans, devise quiz games, and lecture on text in 20- person recitation classes | |
| +Synthesize ideas with professor and TAs to plan the curriculum and direction of the course | |
| University of Colorado Recreation Center, Checkout and Information Services, Service Clerk, 01/00-05/01 | |
| + Greet and assist patrons at the information desk | |
| +Guide tours and train new employees | |
| +Manage equipment checkout using the RecTrac computer system | |
| RELEVANT COURSEWORK |
Advertising Media |
| + Develop extensive media plan for Ben & Jerry's Ice Cream | |
| + Conduct market research and analyze market and consumer data | |
| The World of Graphic Design | |
| + Practice design, typography, graphics and production techniques for visual communication | |
| + Develop a proficiency in QuarkXpress, Adobe Illustrator, and Adobe Photoshop | |
| Electronic Information Strategies | |
| + Navigate various databases and websites to access public records, uniform crime reports, federal agencies, environmental information, photo archives, etc. | |
| + Develop skills using Excel, importing text files, sorting and calculating percentages | |
|
Electronic Information Sources |
|
| +Design web pages using Dreamweaver 4 | |
| ACTIVITIES |
Group Coordinator of House Committee, Pi Beta Phi Sorority, January 2002-Present |
| Assistant House Director, Pi Beta Phi Sorority, January 2002-present | |
| Advertising Club Member Fall 2001-present | |
| Volunteer, Hope Gospel Mission (soup kitchen), summer 2001 | |
| Volunteer, Red Cliff Indian Reservation, Luther Park, summer 1999 and 2000 | |
| Hiking/Outing Club Member Fall 1999-Presentk, UNC-CH club and CU-Boulder club | |
| Triangle Mountain Biking Club Member, Dirt Divas, Spring 2002-present | |
