Assistant Professor of Marketing
Kenan-Flagler Business School
The University of North Carolina at Chapel Hill
My Courses
Brand and Product Management (BUSI 567)
Refereed Publications
Grewal, Rajdeep, Gary Lilien and Girish Mallapragada, "Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems", Management Science, Forthcoming 2006*.
* Equal contribution.
Grewal Lilien Mallapragada 2006
Working Papers
Girish Mallapragada, Raj Grewal and Gary Lilien, "Born to Win? How Foundational Network Structure Affects the Success of Open Source Development Projects
Mallapragada Grewal Lilien 2008
Girish Mallapragada, Raj Grewal, Raj Mehta and Ravi Dharwadkar, " Virtual Interfirm Relationships: Heterogeneity in the Effects of Dependence Structures on Relational Outcomes
Mallapragada Grewal Mehta Dharwadkar 2008
Raj Grewal and Girish Mallapragada, " Rudimentary Forms for the Effect of Dependence Structures on Relational Outcomes in
Interfirm Relationships: A Confirmatory Latent Class Structural Equations Model
Mallapragada Grewal Mehta Dharwadkar 2008
For details about my dissertation and other papers that I am working on please email me at Girish_Mallapragada at unc dot edu
