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NI cover

Narrative Impact: Social and Cognitive Foundations, my edited book (with Tim Brock and Jeff Strange; Erlbaum, 2002), provides a cross-disciplinary look at the persuasive power of stories.

 

 

 

 

 

 

Persuasion cover

Persuasion: Psychological Insights and Perspectives, Second Edition (Brock & Green, 2005, Sage) brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited book highlights important and influential views on persuasion and guides users through the important contemporary centers of basic and applied persuasion research. The contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives.