Welcome to the Web World of
| This
page is of a more serious nature than the previous pages. Definilty
more thought provoking!!! It features the rigorous, detailed and oh
so exciting
research I did for the Internet Essentials Journalism course. You
could pick any topic under the sun! Being the studious pupil of Public Relations that I am; I decided that the role of Public Relations in American Society would be a more than perfect research subject |
PUBLIC
RELATIONS AND THE ROLE IT PLAYS IN AMERICAN SOCIETY
Introduction | Keywords|
Sources | Websites | Internet
Mini-Essay| IME Sources
I. Introduction
The
topic that I am choosing to research is the role that the public relations
industry plays in American society.
I already know that a person in publc relations serves as the creator
of various companies and organizations reputation
or image in society, by various forms of journalism such as newletters,
brochures they are the voice of the company.
The questions that I hope to answer in my research are: How does one successfully
create an image?
What is the effect that creating images have on a business?
What effect does public relations have on American society?
My audience for this research is fellow students that wonder what their
future career consists of and
how it affects the world around them.
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UNC
Library Catolog
Public
relations and society
Public relations and image
Academic Universe Lexis- Nexis
Public
Relations! and society
Public
Relations and image
Search engine on Web
<http://www.google.com>
Image and
public relations
Society and public relations
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Books
and Non-print sources from the UNC-CH libraries
Dowling,
Grahame R. Creating Corporate Reputations: identity, image and performance.
New York: Oxford Univ Press 2001
Call Number: HD59.2 .M368
Marchland, Roland. Creating The Coroprate Soul: the rise of public
relations and Corporate imagery in American big business. Berkeley
University of California Press, 1998 Call Number: HD59.2. D695 2001
MacArthur, John D. & Catherine T. (1998). The Image Makers; Public
Relations (Recorded by Corp. for Entertainment and Living).
On Library Video Classics Project. Alexandria, Virginia: PBS Video. Call
Number: 65-V1752
Electronic Indexes and Database sources
Holmes, Paul. (2002, February 28). Everyone from PR pros to the president,
has to learn the real definition of public relations.
PR Week (Online). Avaliable: NCLIVE: Infotrac (2002, May 23)
Levy,
Ronald N. (2002 Spring). Hard core PR. Public Relations Quarterly. (Online)
v47. Avaliable: NCLIVE: Infotrac (2002, May 23)
Rose, Pat. (2002 Spring). The times they are a changing and so should
PR Training. Public Relations Quarterly. (Online) v47.
Avaliable: NCLIVE: Inftrac (2002, May 23)
Stoff,
Rick (2002, March). Going Against the ethics tide. St. Louis Journalism
Review. (Online) v32. Avaliable: NCLIVE: Infotrac (2002, May 23)
Thompson, Fredrick. (2001, July 2). Using Public Relations Strategies
to Build a rand. Fairfield County Business Journal.
(Online) v40. Avaliable: NCLIVE: Infotrac. (2002, May 23)
Trombly,
Maria. (2002, April). Avoiding the spin cycle: Relationships with PR People
can be useful when used correctly. The Quill.
(Online) v90. Avaliable: NCLIVE: Infotrac. (2002, May 23)
1)
Title: Public Relations Society of America
Web Address: http://www.prsa.org
Brief Description: Information about the Public Relations Society of America
organization itself, as well as the locations,
requirements for memebership, current news publications and ways to subscribe
to job, resources, awards and networking
groups. A useful side that holds a massive amount of informatino for professionals
as well as those interested in the industry.
Source of the Web site: Public Relations Society ofAmerica
2) Title: Online Public Relations
Web Address: http://www.online-pr.com
Brief Description: Links to media, reference, and PR resources online.
The site goal is to hlep deliver, faster, better and less
expensive online PR so while it does not include a lot of information
on the industry itself to its goals it does provide links
to site and information relevant to my topic. It also includes papers
and essays on online public relations and industry.
Source of the Web site: Robert Martson Corporate Communications
3) Title: Eldeman Public Relations Worldwide
Web Address: http://www.eldeman.com
Brief Description: A private company website that provides information
that public relation representatives do, the career
opprotunities offered. This site also includes the particular companies
and innovations as well. It provides news in the public relations field.
While this site is not the most informative concerning my questino of
public relations and its link to society, it does provide personal
information that I had not found before.
Source of the Web site: Eldeman Public Relations Worldwide
4)
Title: Research and Education to Improve the Practice of Public Relations
Worldwide
Web address: http://www.instituteforpr.com
This site is the only independent foundation in the field of public relations
that focuses on improving the practice of the business worldwide.
It offers rewards for professionals as well as lecturers of the research
as well. Like other public relations websites it offers news and contact
info.
Source of the Web site: Institute for Public Relations
5) Title: Occupational Outlook Handbook
Web address: http://www.bis.gov/oco/ocos086
Brief Description: This site contains the most information concerning
the basic job duties. It includes the nature of work, working conditions
employment training and other achievements, qualifications, job outlook,
earning, related occupations for additional information.
I think this site is great for providing the information that students
interested in public relations wnat to hear conerning the jobs basics.
However, it fails to provide abstract information concerning the effects
the jobs have on society
Source of the Web site: U.S. Bureau of Labor
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V. INTERNET MINI ESSAY
TITLE: Welcome to the next level; A look into the online gaming trend
TOPIC AREA: The growth of Online Gaming- a net trend
In Los Angeles, last week, at the video gaming industries main trade show,
the Electronic Enterntainment Expo (E3),
the most popular software exectuives confirmed that onlinegaming is making
a push to mainstream entertainment.
"The IDC projects that online gaming will grow nearly 50 percent
each year for the next few years, with U.S. revenue
climbing from $210 million last year to $1.8 billion in 2005," said
Thor Olavsrud (2). This new market for revenue has quelled
a response from almost all video game companies as to what they plan to
do to compete. Microsoft Corporation has made
the most aggressive move towards online gaming by announcing that "starting
this fall those owners of Microsoft's X-box
console and have DSL or cable Internet access will be able to buy a $50
online adapter that includes a headset communicator
for talking to opponents and a yaer of acess to the X-Box live service
run by Microsoft"(1). Microsoft also announced that in
order to allow game publishers to focus on game creation it will offer
a service taht manages, hosts, networks, secures and bills
customers on online gaming (1).
Sony and Nintendo took steps to expand onlien gaming in their particular
companies. Each unveiled a plan to offer network
adapters in their particular companies. Each unvieled a plan to offer
network adapters for dialup and boradband adapters,
but instead of creating a network for service, these companies will rely
on the game publishers to be in chage of that particular
arean(2).
The video game market made $9.3 billion in revenues last year, more than
Hollywood box office and alarmingly close to industry giants
such as the music and home video market. Investors should be wary of the
new trend of linking video games and the internet because
it truly seems to be a wave of the future. "Online technology is
the next revolution in video games, and it will fundamentally transform
gaming into a new form of social entertainment," said the General
Manager of Microsoft X-Box (2). Merging video game players from
around the world is sure to take video game junkies world wide to the
enxt level of entertainment.
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ESSAY SOURCES
(1) Mike Musgrove. Online Games Still the Next Big Thing. The Washington
Post, 26, May 2002. pH05 Avaliable (Online):
http://www.washingtonpost.com/wp-dyn/articles/A8272-2002May25html
(2)Thor Olavsrud. (2002, May 24). Tech Firms Find Home in Online Gaming.
Infrastructure News {Online|, Avaliable:
http://www.internetnews.com/infra/article/0..10693 1144861 2.00html
THREE WEB SITES THAT YOU COULD FINE MORE INFO
TITLE: Gaming online
ADDRESS: http://www.thegaimingonline.com
BRIEF DESCRIPTION: This site is not the most newsworthy but it is clear
that the site is very popular for the tips,
reviews, and walk thru info for almost all video and online games on the
market.
TITLE: Microsoft Windows 98
ADDRESS: http://www.windows.com/windows/98/usingwindows/fun/articles/webgaming
BRIEF DESCRIPTION: This site simply breaks down the concept of online
gaming to Microsoft 98 users. It does not include
abstract information but it does give an insightful explantion about the
revolutionary impact that online gaming will have
concerning Microsoft and other ineternet video game meregers
TITLE: ABC News Money Scope: Online Gaming
ADDRESS:http://abcnews.go.com/sections/business/TechTV/TechTV_Onlinegaming
BRIEF DESCRIPTION: This site provides the most credible news information
on the online gaming revolution to date. It
also offers links to a variety of other news articles concerning what
perspective companies are offering concerning video games.
It also provides a video link to technology , crash tests which is fairly
interesting. I think this site would be best for giving
busineses information.
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