E-Commerce An Introduction

Definition
Not to be obvious, but the term e-commerce (or electronic commerce) refers to any type of business done online. This includes purchases and advertising, as well as marketing strategies and business communication. E-commerce helps companies with traditional business transactions, and also creates new online business opportunities.
(NetLingo Internet dictionary)

What do you know about e-commerce?
Do you make purchases online?
If so, what do you buy online?
What wouldn't you buy?

What we're going to learn:

I. History: Is this what the Net was made for?
E-commerce has been around longer than you think, but advances in technology have made it more complex and accessible to more people.

II. E-Commerce Business Models
E-commerce takes many forms beyond simply making purchases.

III. Who Really Cares?
A lot of research has been done on e-commerce because businesses need to figure out how best to use the Net to make their companies more profitable.

IV. Effects on Consumers and Businesses
It's become a cliche', but it's true: the Internet has changed the way business is done.

V. The Future: The Experts and You
Here are some expert opinions on the future of e-commerce are. What do you think the future will hold?

VI. E-Commerce Readings
Further readings on e-commerce.

 

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Presentation by Marti Maguire, JOMC 50 Fall 2003