I. History: Is this what the Net was made for?
Universities and government research centers began using ARPANET to collaborate on research projects. In 1990, the first browser makes it easier to view files over the network, paving the way for the general public to access information using Internet technology. The early Net involved business, but business leaders, not consumers.
In 1994,the first banner ad appears and by 1996, traditional businesses (including publications) are buying up domain names and beginning to put content online.
Now, many brick-and-mortar (traditional) businesses also advertise, conduct transactions or communicate online.
Online advertising has adapted and generated new technologies, making advertising more pervasive and complex. Commercial Web sites often incorporate streaming audio and video. Pop-up format is very popular.
E-commerce success did not end with the dot-com crash. In 2000, Pure-play Internet businesses account for less than 10% of electronic commerce. More often, the Internet is used as a tool to brick-and-mortar companies and a vehicle for business communication.
II. E-Commerce Business Models
E-commerce takes many forms beyond simply making purchases.
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