VI. E-Commerce Readings
J-50 students are required to read the website associated with this presentation, including the home page and items I through V. Students interested in further study on this subject should consult the references listed below.
The eComInfoCenter offers links by subject to hundreds of articles on e-commerce.
NetLingo's e-commerce link offers definitions of e-commerce concepts and links to articles on different aspects of Internet business.
Learn E-Commerce from Mr. E-commerce, Jerry Baumgartner, offers explanations and links to research in a number of areas.
"Profitability on the Web: Business Models and Revenue Streams,"
Hoffman and Novak, Vanderbilt University
"Profit from Transparency,"
Mohan Sawhney, Northwestern University
The E-Business Research Center at Penn State University has academic studies on e-commerce.
Vanderbilt University's ELab has includes research papers on various aspects of e-commerce.
Mohan Sawhney is a scholar at Northwest University. His writings on e-commerce are informative, and written in an entertaining style.
Venky Shankar is an expert on innovations in Internet business technologies.
The Center for Research in E-Commerce at the University of Texas at Austin includes studies in e-commerce.
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