Dave Letterman, America's Friend
by: Cari Michelle Moskow
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Dave
Letterman's show is a live stage comedic performance, which entertains
studio and home audiences. Studio audiences watch the live performance
as the camera operators are filming, and are also incorporated into the
show. Home audiences also watch the live performance, but get close-up
shots that make them feel intimate with Letterman, the band, and the camera
operators. Both camera operator and audience understand that they are
in each other's presence. According to Jack Gould, "The critical
feature of live television is that both the player in the studios and
the audience at home have an intrinsic awareness of being in each other's
presence" (qtd. in Boddy 81). Late Night with Dave Letter is made
for a mass live audience, but he performs to a small audience, which makes
the viewer feel they have an intimate connection with him. Bernard Timberg
suggests that the host is the control of the show and establishes a balance
between how much "fresh talk" as opposed to scripted talk takes
place (357). Letterman also talks to the audience and makes them feel
that they are the center focus of who is he talking to. He invites us
personally to join him and lets us feel included since we can trust him
because he let us "in on the joke" every night. Through vaudeo
address, Letterman uniquely addresses the essential characteristics of
television (liveness, immediacy, intimacy, and mobile privatization) aesthetically
and aurally to let us in on the joke. He is doing the same vaudeo style
that has done been done before, but he includes apart of him into the
show. Letterman does this uniquely by pointing out he is putting on a
show, interacting with the band and camera men, and laughing with the
audience at his or someone else's jokes. Vaudeo
style of Live TV incorporates television from previous forms of entertainment
such as radio and the stage. The key feature in vaudeo style is the star
element. Late Night with Dave Letterman would not be the same without
Dave Letterman. He always laughs and jokes with the audience, band members,
and camera operators, but still know when to be serious during interviews.
His personal stories are always funny, and they give the viewers a chance
to get to know Letterman more. A vaudeo address characterizes a direct
address with its audience and the audience has a participating role. According
to Fiske, television programs are set up to be real because whatever is
already real is encoded in society to be real (4). Essentially, television
seems real because it is part of everyday life and it is a cultural agent.
A television speaks a language the viewers understand, and live by in
comfort. Letterman makes his show even more real by not hiding the fact
that he is putting on a show. He jokes around saying things like lets
put on a show, and he also talks to the camera operators from onstage.
His type of show is extremely different from Hart to Hart, which does
not include the audience and actually tries to make the audience forget
they are watching a show. Dave performs through vaudeo address, a live
comedic show that entertains home and studio audiences. Livenesss
is an essential characteristic of Letterman's show because the audience
has an opportunity to see Letterman live, an unedited version with plenty
room for mistakes. Liveness gives a sense of truthfulness about what is
going on. So the show seems like reality instead of a fantasy world like
Classical Hollywood Films. Like Letterman, George Burns in the fifties
put on a similar show called Burns and Allen. George Burns would tell
us what is going on onstage while he appears off to the side. He incorporates
the audience into the show and keeps no secrets between on stage and the
audience members. In Letterman's show on October 24, 2001 one way the
audience experiences liveness is seeing Letterman reacting to Paul's continuous
drum roll. Paul did a drum roll to introduce Letterman's first couple
of remarks. He began to continuously do the drum role every time Letterman
tried to speak. The audience could see on Letterman's face an expression
of frustration. Letterman did not have to say anything, his expressions
told the audience that he did not have patience for Paul to be playing
around when he was trying to talk. That also goes back to Paul taking
away the spotlight from Letterman when he does his drum role. The star
element is an important part of the vaudeo address and something Letterman
does not want to stray from. Letterman knows the rules of television and
likes to play with them. He plays with the idea that he is the star and
everyone should focus on him. It keeps the show interesting and appearing
more real whenever we actually see him getting frustrated because Paul
is trying to get into Letterman's spotlight. Watching Letterman live gives
the audience a sense of truthfulness and gives Letterman a chance to play
around with the rules of television to emphasize the actual liveness of
the show. Letterman
also gives the audience a sense of  
immediacy. Gilbert Seldes in Fifties Television describes: The
essence of television techniques is their contribution to the sense of
immediacy . . . The tension that suffuses the atmosphere of a live production
is a special thing to which audiences respond; they feel that what they
see and hear is happening in the present and therefore more real than
anything taken and cut and dried which has the feel of the past (qtd.
in Boddy 81).
Audiences
also enjoy the sense of intimacy that Letterman gives them. Just like
on the Continental the star talks to us, gives us a cigarette and a glass
of champagne. The audience is the camera, which is part of the show. Aesthetically,
we feel included, close, connected with Letterman when the show opens
up with a medium shot of him and he greets us, but actually he greets
the camera and members in the studio audience. Kaufman and Colodzin explained
that "Emphasis must be on quick character development, on revealing
close-ups which make the lift of an eyebrow or the flash of a smile more
important than the sweep of an army" (Boddy 82). Revealing close-up
shots lets the viewers become familiar with the star of show. For example,
Letterman has a big smile with a gap between his two front teeth as a
trademark. By the audience seeing personal characteristics, the closeness
grows stronger. Intimately,
Letterman tells the viewers what went on in his day. The audience also
has a chance to experience intimately aurally. On October 25, 2001, episode
Letterman tells us about a trip to the supermarket. He explains that a
cashier, "Jimmy", was a nice guy in his early twenties and he
felt like they connected because he uses to be a cashier at a grocery
store. He said that Jimmy had to get a price check on an object that he
could not figure out what it was. In his hand in a clear plastic container
he looked puzzled and called a price check on baby red tomatoes, when
they were really baby red potatoes. Letterman just laughed with us and
told us "Jimmy" has a long road ahead of him if he does not
know what potatoes are. The stories that Letterman tells his viewers let
them in on another part of his life outside of his show. It is a way to
share his experiences and we intimately were part of our friend, David
Letterman's day. Another
essential characteristic is mobile privatization that Letterman uniquely
uses in his show. He brings New York to us, while we, the viewers, stay
in the comfort of our home. Jack Gould explains, "Live television
bridges the gap instantly and unites the individual at home with the event
afar. The viewer has a chance to be in two places at once" (Boddy
81). The background picture behind Letterman's desk is a fake night scene
of New York. The camera shows shots of the audience, the other cameramen,
the band, and of course Letterman on stage. The viewers at home get every
aspect including the up close and personal shots of Letterman's face.
Whenever the show is being introduced there are shots of New York including
the Statue of Liberty, and in between commercials we see the streets in
New York depending on the show. Aesthetically it is important for the
viewers to see New York so they will feel they are really there, but they
are actually in their living room. It is hard for people to travel to
New York because of work and the crises of September 11, 2001. Through
mobile privatization, Letterman brings New York to us. When
Letterman had John McEnroe on his show October 24, 2001 we saw McEnroe
on a building in New York trying to serve a Dunlop ball into an apartment
window which is a way of bringing us to New York. Aurally the audience
hears a conversation between McEnroe on top of a New York building and
Letterman in his studio. We have a chance to see outside the studio and
a famous tennis player trying to serve the ball into a window across the
street. Momentarily we are on top of buildings in New York with McEnroe.
Then when the show cut to a commercial break they showed a close up shot
of a Dunlop tennis ball in street of New York. Aurally and aesthetically,
through our television, we can travel to New York and never leave our
home. Through
television fans of Letterman can visit him every night without leaving
home. We can visit New York and hear Letterman tells us about his day
which build intimacy and he will tell us about current events going on
in the world. The sense of liveness Letterman gives us makes the show
more exciting. The television is set up to be real because we see the
real side of Dave Letterman and the fact that the show is really a show.
When the audience realizes their "real show" is over, Letterman
is really not their friend, but appeared to be. Through the essential
characteristics of liveness, immediacy, intimacy, and moblie privatization,
Letterman lets us in on the joke. In the end the joke is on us in a way
because Letterman really is not our personal friend, but feels like it
when we watch him nightly. |