from subscriber

from retailer

when

how often per year

why bought

bought where

reason for purchase

local band

big concert

laser show

music movies

%bills paid

live on/off campus

other magazines

job

$ made

#concerts attended/sem.

age

race

play an instrument

sex

1

N

Y

6 mos. Ago

few times

name recog

grocery store

cover

Y

N

N

1

N

0

OFF

newsweek, maxim

N

N/A

1

21

W

N

M

2

N

Y

last week

every 2mos.

popular

newstand

interviews

N

N

Y

2

Y

50

ON

source

N

N/A

3

18

B

N

M

3

Y

N

n/a

n/a

n/a

n/a

n/a

Y

Y

Y

3

Y

0

ON

time, new yorker

Y

350

2

19

W

Y

M

4

N

Y

August

rarely

n/a

newstand

cover

N

N

N

4

N

100

OFF

maxim, newsweek

Y

500

1

23

W

Y

M

5

N

Y

4 mos. Ago

whenever cover interesting

name recog

newstand

cheap

Y

N

N

5

N

0

ON

maxim, film, pc comp

N

N/A

0

19

W

N

M

6

N

N

years ago

rarely

reputation

newstand

cover

N

Y

N

6

N

25

OFF

surfer

Y

200

3

21

W

N

M

7

N

Y

2 mos. Ago

every 2mos.

popular

grocery store

n/a

Y

Y

Y

7

Y

100

OFF

cosmo, spin, glam

Y

300

1

21

W

Y

F

8

N

Y

n/a

rarely

cover

newstand

cover

N

Y

N

8

N

75

OFF

elle, shape, cosmo

Y

900

0

21

W

N

F

9

N

Y

July

every 2mos.

popular

newstand

n/a

N

Y

N

9

N

0

OFF

glam, marie claire

Y

350

0

21

ASIAN

N

F

10

N

N

while back

rarely

no competition

newstand

n/a

Y

Y

N

10

Y

50

OFF

utne reader

Y

4-500

1

21

W

N

F

11

N

Y

last week

whenever cover interesting

cover

grocery store

n/a

N

Y

N

11

N

0

OFF

SI, maxim

N

N/A

1

19

W

N

M

12

N

Y

6 mos. Ago

n/a

reputation

newstand

cover

N

Y

N

12

N

0

OFF

glam, cosmo, vogue

N

N/A

0

19

W

N

F

13

N

N

n/a

n/a

n/a

n/a

n/a

N

Y

N

13

N

0

OFF

cosmo, glam

N

N/A

0

20

W

N

F

14

N

N

n/a

n/a

n/a

n/a

n/a

N

Y

N

14

N

0

OFF

cosmo, glam, vogue

N

N/A

0

19

W

Y

F

15

N

N

n/a

n/a

n/a

n/a

student discount

Y

Y

N

15

N

0

OFF

people

N

N/A

2

19

W

N

F

16

N

N

n/a

n/a

n/a

n/a

cover, discount

Y

Y

N

16

N

0

OFF

cosmo, people

N

N/A

0

19

W

N

F

17

N

Y

October

whenever cover interesting

like bands featured

drugstore

n/a

Y

Y

N

17

N

0

ON

n/a

N

N/A

1

19

W

N

M

18

N

Y

n/a

every 2mos.

like bands featured

n/a

n/a

Y

N

N

18

N

50

ON

n/a

N

N/A

1

20

W

N

M

19

N

Y

summer

few times

like bands featured

n/a

n/a

Y

Y

N

19

N

0

ON

n/a

N

N/A

1

20

W

N

M

20

N

N

n/a

n/a

n/a

drugstore

n/a

Y

Y

N

20

Y

0

OFF

hustler, velvet

Y

VARIES

22

19

W

Y

M

21

N

N

n/a

n/a

n/a

grocery store

ads

Y

Y

Y

21

Y

0

OFF

runner's world, shape

N

N/A

3

19

W

Y

F

22

N

Y

n/a

whenever cover interesting

cover

grocery store

cover

N

Y

N

22

N

100

OFF

vogue, cosmo

N

N/A

0

20

W

Y

F

23

N

N

n/a

n/a

music

newstand

girls, music

Y

Y

N

23

N

0

OFF

maxim, SI, men's health

N

N/A

4

19

W

Y

M

24

N

Y

n/a

whenever cover interesting

cover

grocery store

cover

Y

Y

Y

24

Y

80

OFF

cosmo, in style

Y

200

0

19

W

N

F

25

N

Y

1 yr. Ago

rarely

popular

newstand

cover

Y

Y

N

25

N

0

OFF

glam, in style, madem.

N

N/A

1

19

W

N

F

26

N

N

while back

rarely

cover

grocery store

n/a

Y

Y

Y

26

Y

0

OFF

people

N

N/A

2

18

W

N

F

27

N

N

n/a

n/a

n/a

n/a

n/a

Y

Y

N

27

N

0

OFF

n/a

N

N/A

0

20

W

N

M

28

N

N

n/a

n/a

n/a

n/a

cheap/cover

Y

Y

N

28

N

15

OFF

n/a

N

N/A

1

19

W

N

M

29

N

Y

n/a

rarely

reputation

grocery store

cover

N

Y

N

29

N

100

OFF

newsweek,new yorker

N

N/A

1

20

W

N

M

30

N

N

n/a

n/a

n/a

n/a

cheap

Y

Y

Y

30

N

0

ON

n/a

N

N/A

1

20

W

Y

M

31

N

N

n/a

n/a

n/a

n/a

n/a

N

Y

N

31

N

0

ON

SI, forbes, newsweek

Y

300

0

21

ASIAN

N

M

from subscriber

from retailer

when

how often per year

why bought

bought where

reason for purchase

local band

big concert

laser show

music movies

%bills paid

live on/off campus

other magazines

job

$ made

#concerts attended/sem.

age

race

play an instrument

sex

32

N

N

n/a

n/a

n/a

n/a

n/a

N

Y

N

32

N

100

ON

maxim

Y

500

0

22

W

N

M

33

N

N

n/a

n/a

n/a

n/a

n/a

N

Y

Y

33

N

0

ON

n/a

Y

320

0

20

HISP

Y

M

34

N

N

n/a

n/a

n/a

n/a

n/a

N

Y

N

34

N

10

ON

n/a

Y

300

1

20

B

Y

M

35

N

N

n/a

n/a

n/a

n/a

n/a

N

N

Y

35

N

100

ON

n/a

Y

400

0

25

W

N

M

36

N

Y

6 mos. Ago

rarely

reputation

drugstore

n/a

Y

Y

Y

36

Y

0

OFF

cosmo

Y

800

15-20

20

W

N

F

37

N/A

N/A

n/a

n/a

n/a

n/a

n/a

N

Y

N

37

N

0

ON

n/a

N

N/A

0

18

W

Y

M

38

N

Y

2-3yrs. Ago

rarely

cover

newstand

less ads

N

Y

N

38

Y

0

ON

ESPN

N

N/A

5

19

ASIAN

Y

M

39

N/A

Y

3mos. Ago

rarely

name recog

drugstore

cheap

Y

N

N

39

N

0

ON

maxim

N

N/A

3

18

W

N

M

40

N

N

n/a

n/a

n/a

n/a

articles

Y

Y

Y

40

Y

0

ON

n/a

N

N/A

4

18

W

Y

M

41

N

Y

2 mos. Ago

every 2mos.

articles

newstand

articles

Y

Y

Y

41

Y

0

OFF

maxim, news,spin

Y

400

3

20

W

N

M

42

N

N/A

n/a

n/a

n/a

n/a

cheap

Y

Y

Y

42

Y

10

ON

seventeen

Y

500

10-15

20

MIXED

Y

F

43

N

N

6 mos. Ago

every 2mos.

articles

grocery store

quality

N/A

N/A

N/A

43

N/A

N/A

ON

SI, maxim

Y

N/A

10-15

24

W

N

M

44

Y

N

n/a

n/a

trustworthy

n/a

n/a

N/A

N/A

N/A

44

N/A

N/A

ON

n/a

Y

1400

12

23

W

Y

M

45

N

Y

2yrs.ago

rarely

reputation

grocery store

articles

N/A

N/A

N/A

45

N/A

N/A

ON

n/a

Y

1000

4

23

W

Y

M

46

N

Y

July

whenever cover interesting

n/a

grocery store

student discount

Y

Y

N

46

N

0

ON

teen, people

N

N/A

4

20

W

Y

F

47

N

N

n/a

n/a

n/a

n/a

free issue

Y

Y

N

47

Y

0

ON

n/a

Y

N/A

2

19

NATIVE AM.

Y

M

48

N

N

n/a

n/a

n/a

n/a

cover

N

Y

N

48

N

N/A

ON

teen people, seventeen

N

N/A

1

18

NATIVE AM.

Y

F

49

N

N

n/a

n/a

n/a

n/a

n/a

N

Y

Y

49

N

0

ON

n/a

Y

N/A

1

21

W

Y

M

50

N

N

n/a

n/a

n/a

n/a

free issue

N

Y

N

50

N

0

ON

n/a

N

N/A

2

19

W

N

M

51

N

Y

October

whenever cover interesting

specific article

grocery store

n/a

N

N

Y

51

N

15

ON

guitar world

Y

2250

6

21

W

Y

M

52

N

N

n/a

n/a

n/a

n/a

articles

N

Y

N

52

N

10

ON

YM, seventeen

N

N/A

0

19

B

N

F

53

N

N

n/a

n/a

n/a

n/a

cover

Y

Y

N

53

N

0

ON

maxim, SI, men's health

Y

300-350

2

21

B

Y

M

54

N

N

n/a

n/a

n/a

n/a

cover

N

Y

N

54

Y

0

OFF

glam

N

N/A

6

21

B

N

F

55

N

Y

1mo. Ago

every 2mos.

reputation

grocery store

n/a

N

N

N

55

Y

50

OFF

people, cosmo

Y

500

1

20

W

N

F

56

N

N

n/a

n/a

n/a

n/a

cover

Y

Y

Y

56

Y

20

ON

maxim

Y

500

3

20

W

N

M

57

N

Y

3 wks.ago

every 2mos.

like bands featured

grocery store

n/a

N

Y

N

57

N

30

OFF

time, new yorker

Y

300

2

22

W

N

F

58

N

Y

last week

whenever cover interesting

cover

grocery store

n/a

N

N

N

58

Y

0

OFF

cosmo, glam

N

N/A

0

20

W

N

F

59

Y

N

n/a

n/a

n/a

n/a

cover/free stuff

Y

Y

N

59

N

0

OFF

people

N

N/A

1

19

W

N

F

60

Y

Y

n/a

whenever cover interesting

articles

drugstore

n/a

Y

Y

N

60

N

0

ON

glam, cosmo, people

N

N/A

0

19

W

N

F

61

Y

N

n/a

n/a

variety of bands

n/a

n/a

Y

Y

Y

61

N

50

ON

n/a

N

N/A

3

20

W

Y

M

62

Y

N

n/a

n/a

articles

n/a

n/a

Y

N

N

62

N

0

OFF

art magazines

N

N/A

3

18

W

N

M

63

Y

N

n/a

n/a

love music

n/a

n/a

Y

N

N

63

N

0

OFF

marie claire, newsweek

N

N/A

2

18

W

Y

F

64

Y

N

n/a

n/a

music news

n/a

n/a

Y

Y

N

64

N

50

ON

cosmo

Y

300

3

22

W

N

F