MELISSA PIERONI
melissapieroni@hotmail.com
SCHOOL ADDRESS
108 West Longview Street - Chapel Hill, NC 27516
(919)928-8272
PERMANENT ADDRESS
5 Balbrook Drive - Mendham, NJ 07945
(973)229-6626
EDUCATION

University of North Carolina at Chapel Hill Bachelor of Arts in Journalism, Advertising Sequence, May 2003
Minor in Psychology
GPA: 3.24
Dean's List

Lorenzo D'Medici: Florence Italy (Fall 2001)

RELATED
EXPERIENCE

 

Advertising Intern, Lyons Lavey Nickel Swift, New York, NY, Summer 2002

  • Worked on accounts for pharmaceutical companies such as Perdue, Braintree, and Ferring
  • Analyzed strengths and weaknesses of OxyConton and competitor websites
  • Created a PowerPoint presentations of found strengths and weaknesses for marketing group at Perdue and Ferring
  • Helped prepare new product launch
  • Worked in traffic department
Class Projects, UNC School of Journalism and Mass Communication, 2000-2002
  • Principles of Advertising - developed a complete creative campaign and formal presentation for Wheetabix cereal.
  • Advertising Copy and Communication - developed creative briefs and ads for several companies and products
  • Advertising Media - researched and created a 50-page media plan for Anheuser-Busch.
Graphics Staff, The Daily Tar Heel, Fall 2002
  • Designed graphics and layout for University newspaper
Member, American Advertising Federation - UNC chapter, Fall 2002
  • Worked on Publicity Committee
  • Designed and created posters/advertisements for upcoming event

 

OTHER
EXPERIENCE
 Waiter, The Boathouse, Beach Haven, NJ, Summer 2001

Retail Salesperson, Farias' Surf and Sport, Summer 1999, 2000

SKILLS

Proficient in all Microsoft applications, QuarkXPress, Adobe Photoshop and Illustrator, Macromedia Dreamweave

 

Click here for a printable version of my resume