June 24, 2008
Chair in Journalism Professor,
Rand Kenan Jr. Professor of Journalism and Mass Communication,
Director of News and Circulation Research, Knight-Ridder, Inc., 1978-1981
Director of Market Research, Viewdata Corporation of America, Inc., 1979-1981
National Correspondent, Knight-Ridder, Inc., Washington, D.C., 1967-1978
Project Director, Russell Sage Foundation, New York City, 1969-1970 (on leave from Knight-Ridder to write Precision Journalism).
Assistant and Part-time Instructor (Political Science),
Editor, Kansas State Collegian, Spring semester, 1952
Sigma Delta Chi Distinguished Service Award for Research About Journalism (with Scott Maier) 2005.
Fellow of the Society of Professional Journalists, 2005
Professional Freedom and Responsibility Award, Award, Newspaper Division, Association for Education in Journalism and Mass Communication, 2004
AAPOR Award for Exceptionally Distinguished Achievement, American Association for Public Opinion Research, 2000
National Press Foundation Distinguished Contributions to Journalism Award, 1994
Anda Award for Enduring Contributions to Journalism,
Sigma Delta Chi Distinguished Service Award for Research About Journalism, 1974
(based on temporary assignment to cover the 1967
Citation for Outstanding Interpretation of Education, Education Writers Association, 1960
Public Affairs Reporting Award, American Political Science Association, 1960
Academic Affairs Institutional Review Board, 1998 - 2000
Administrative Board, Institute for Research in Social Science, 1983-1988
IRSS Review Committee, 1988
Committee of Kenan Professors, 1985-1988
Hettleman Prize Committee, 1987-1989
Administrative Board, School of Journalism, 1982-1987
Chair, Grantham Prize Jury, 2006-
Treasurer and founding member of the board of directors, The North Carolina Center On Actual Innocence, 2000 - 2003
University Ministry Committee, Chapel of the Cross (Episcopal), 1999-2001
President, World Association for Public Opinion Research, 1993-1994. Council member, 1991-1996.
President, American Association for Public Opinion Research, 1989-1990; member executive council, 1982-1991.
Editorial Board, International Journal of Public Opinion Research, 1988-1999
Selleck Visiting Fellow in Media Ethics,
Member, American Newspaper Publishers Association Readership and Circulation Committee, 1984-1990
Member, Editorial Board, Public Opinion Quarterly, 1981-1987
American Political Science Association Congressional Fellowship Program Advisory Committee, 1981-1996
Editorial Board, Newspaper Research Journal, 1980-1992
Trustee, Bureau of Social Science Research, Washington, D.C., 1976-1986
President, Council for the Advancement of Science Writing, 1976-1977. Member, 1971-1980
Member, National Research Council Panel on Privacy and Confidentiality as Factors in Survey Response, 1976-1978
Seminar on Social Research Methods (funded by National Science
Other Professional Associations
Association for Education in Journalism and Mass Communication, Society of Professional Journalists, Investigative Reporters & Editors
Active duty, 1952-1954, with assignments at Naval Air Training Command, Pensacola, Fla., and Atlantic Fleet Amphibious Force, Little Creek, Va.
October 27, 1930,
William F. Woo, Letters from the Editor: Lessons on Journalism and
Vanishing Newspaper: Saving Journalism in the Information Age,
Public Journalism, with Edmund Lambeth and Esther Thorson,
Ethical Journalism: a Guide for Students, Practitioners and Consumers, Longman, Inc., 1987. Portugese translation, A Etica No Jornalismo, Rio de Janiero: Forense Universitaria, 1989.
Newspaper Survival Book: An Editor's Guide to Market Research,
the Republic: Governing the
Journalism: A Reporter's Introduction to Social Science Methods,
Publishers and Newspaper Ethics: A Report to the American Society of
Articles in Scholarly Journals
“In Memoriam: Leo Bogart, 1921-2005,” Public Opinion Quarterly, Vol. 70, No. 1, Spring 2006.
"Quantifying Newspaper Quality: I Know It When I See It" (with Koang-Hyub Kim), Newspaper Research Journal , Winter 2005.
"The Influence Model and Newspaper Business," Newspaper Research Journal, Winter 2004.
"Above-Average Staff Size Helps Newspapers Retain Circulation" (with Minjeong Kim), Newspaper Research Journal, Vol. 24 No. 3, Summer 2003.
"Learning Reconsidered: Education in the Digital Age," Journalism Educator, Winter 2003 (with Everette E. Dennis and others).
"Talking the Talk: Expressions of Social Responsibility in Public Newspaper Groups" (with Diana Knott and Virginia Carroll), Newspaper Research Journal, Winter 2002.
“Opinion Without Polls: Finding a Link Between Corporate Culture and Public Journalism,” (with David Loomis), International Journal of Public Opinion Research, Autumn 2000.
"Changing Values in the News Room," (with David Arant), Journal of Media Ethics, Winter 1999.
Polls and Issue Knowledge in the 1996
“SAT Scores, Journalism and Public Policy,” Economics of Education Review, Vol. 12, No. 3, 1993.
"After Journalism" (with Karen Jurgensen), Journalism Quarterly, Summer 1992.
"Use of an Electronic Database to Evaluate Newspaper Editorial Quality" (with David Arant), Journalism Quarterly, Summer 1992.
"Beating Disclosure to Death" (with Karen Jurgensen), Newspaper Research Journal, Summer 1991.
"Polling as Political Science and Polling as Journalism," Public Opinion Quarterly, Fall 1990.
on the Work of Samuel Lubell" (with Alexander Lamis,
Journalism and the 1988 Elections in the
"Defining and Measuring Credibility of Newspapers: Developing an Index," Journalism Quarterly, Fall 1988.
"A Workable Measure of Auditing Accuracy in Newspapers," Newspaper Research Journal, Fall 1988.
Effect of Public Ownership on Newspaper Companies: A Preliminary
"Videotex as a Marketing Problem," IEEE Journal on Selected Areas in Communications, February 1983.
"The National vs. Local News Controversy: A Behavioral Approach," Newspaper Research Journal, January 1980.
"The Comic Strip Problem," ANPA News Research Report No. 24, November 1979.
"Models for Editorial Decision Making: The Benefits of Semi-Formality," Journalism Quarterly, Spring 1978.
"Elitism and Newspaper Believability," Journalism Quarterly, Spring 1973.
"Journalist, Friend or Foe?" Public Opinion Quarterly, Fall 1971.
"Aftermath of Martyrdom: Negro Militancy and Martin Luther King," Public Opinion Quarterly, Summer 1969.
"What Kind of
Journalism Does the Public Need?," in Institutions of American
Democracy: The Press (with Carolyn Marvin),
"The Proper Role of the News Media in a Democratic Society: Is It Enough Simply to Cover the News?" in Media, Profit, and Politics, Joe Harper and Thom Hantek, Eds., Kent State University Press, 2003.
Media Accountability System," in An Arsenal for Democracy: Media
Accountability Systems, Claude-Jean Bertran, Ed.,
"Introduction," Listening and Learning: Community Indicator Profiles of Knight Foundation Communities and the Nation, Knight Foundation, 2001.
Value: Polls and Public Opinion," in Paul Lavrakas and Michael
Eds., Election Polls, the News Media and Democracy (with
"La recherche comme moyen de rendre les médias responsables," in Claude-Jean Bertrand, Ed., L'Arsenal de la Démocratie: Médias, déontologie et M*A*R*S, Paris, Economica, 1999.
"If It Works, How Will We Know?," in Lambeth, et al., 1998 cited above.
"The Media Reformation: Giving the Agenda Back to the People," in Michael Nelson, Ed., The Elections of 1992, Congressional Quarterly, 1993.
Media Responsiveness to Public Health," in Charles Atkin and
the Impracticality of Applied Research," in
"Social Science Reporting," in Proceedings: Education for Newspaper Journalists in the Seventies and Beyond, American Newspaper Publishers Association Foundation, 1974.
Articles for Trade Journals
“Organizing the New News,” Nieman Reports, Fall 2005.
“The Next Journalism’s Objective Reporting,” Nieman Reports, Winter 2004.
"Journalism's Road to Becoming a Profession," Nieman Reports, Winter 2002.
"Counting things not easily counted," The American Editor, April 2002.
"The Absence of Memory Hurts Journalism," Nieman Reports, Summer 2001.
“Enforcing ethics through exposure,” Quill, December 2000.
“Evaluating the Toolbox,” American Journalism Review, March 2000.
“Changing Values in the Newsroom,” (with M. David Arant), Nieman Reports, Fall 1997.
“Why We Need Ph.Ds,” The American Editor, September 1996.
"Learning to Love Lower Profits," American Journalism Review, December 1995.
“Defining Public Journalism: Discourse Leading to Solutions,” IRE Journal, November-December 1995.
"Moral Confusion: The What, Why, and How of Journalism is Changing," Quill, November/December 1994.
When Books Make News," Media Studies Journal, The
Pulling Punches with Polls,"
Ethic for the Information Age," Social Responsibility: Business,
Journalism, Law, Medicine, Vol. XVI,
a Weasel Word: How Arguably Unleased a Flood of Superlatives,"
The Press and the Paranormal,"
"There's Encouraging News About Newspapers' Credibility, and It's in a Surprising Location." presstime, June 1985.
"News Side and Business Side: Getting Us Together," Bulletin of the American Society of Newspaper Editors, July/August 1983.
"A Struggle with the News Research Puzzle," presstime, February 1982.
"What Videotex Can Learn from Newspapers," Nieman Reports, Winter 1981.
Journalism in the
"Le Journalisme de Precision," Trimedia, August/September 1979.
of the Marketing Approach,"
"The Trouble with News Research," Bulletin of the American Society of Newspaper Editors, October 1975.
Limits of Intuition,"
"The Risks of Interpretation," Bulletin of the American Society of Newspaper Editors, April 1969.
"A Newspaper's Role Between the Riots," Nieman Reports, June 1968. Reprinted in “a selection of outstanding writing published in Nieman Reports during the last half of the 20th Century, Nieman Reports, Double Issue, Winter 1999/Spring 2000.
"Social Science: A New Beat?" Nieman Reports, June 1967.
“Giving Objectivity a Bad Name,” The Yale Forum on Climate Change and the Media, October 1, 2007.
“Readership vs. Reach: Where’s Leo Bogart When We Need Him?,” Nieman Watchdog.org, Feb. 23, 2006.
“Newspapers Can’t Maintain Monopoly Profits Because They’ve Lost Their Monopolies, Gradethenews.org, October 3, 2005.
“Gas Prices Aren’t At a Record High (Yet) but Health Care Costs Are,” Nieman Watchdog.org, August 16, 2005.
“A Correction on the Matter of Trust in Newspapers,” Nieman Watchdog.org, May 11, 2005.
“Bush’s National Guard Service: The Boccardi-Thornburgh Report Leaves Some Questions Unanswered,”Nieman Watchdog.org, Jan. 12, 2005.
"Do the Polls Help or Hinder?" Dialogue, United States Information Agency, (in six languages) 1992.
"The ABC's of Psychographics," American Demographics, November 1983.
"If Hitler Asked You to Electrocute a Stranger, Would You?" Esquire, February 1970. Reprinted in a number of textbooks, e.g. Richard Greenbaum and Harvey A. Tilker, eds., The Challenge of Psychology, Prentice-Hall, Englewood Cliffs, N.J., 1972.
"Playing for the Upper Hand," Playboy, April 1969.
55 “Forum” columns in