Federico Rossi




Curriculum Vitae


Federico Rossi


Assistant Professor of Marketing

UNC Kenan-Flagler Business School


Campus Box 3490, McColl Building

Chapel Hill, NC 27599, USA


(312) 404-1371






Research Interests


Retail Competition, Pricing, New Product Introduction, Industrial Organization.





-          Nevo, Aviv and Federico Rossi. 2008. An Approach for Extending Dynamic Models to Settings with Multi-Product Firms. Economics Letters, 100: 49-52.



Working Papers


-          Rossi, Federico. 2008. 1$ Discount or 1$ Reward? The Effect of Consumers' Preferences on Reward Programs


-          Rossi, Federico. 2010. A Dynamic Oligopoly Model of Product Entry and Exit with Multi-Product Firms


-          Anderson, Eric, Ralf Elsner, Federico Rossi and Duncan Simester. 2010. Retail Switching and Consumer Search: Evidence from a Field Study



Work in Progress


-          Product Entry and Social Inefficiency in the Ready-to-Eat Cereal Industry





Marketing Strategy (MBA 747)

Marketing Strategy (BUSI 566)

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