Electronic Indexes And Databases |
Use Technology ... Not Print |
| Cassidy, Hilary. “Nike’s Jordan Brand Shares Its Love; New Pony Push Has Old School Look.” Brandweek Vol 43 i28. In Expanded Academic ASAP [database online]. July 29, 2002 [accessed 1 February 2003]. 1 page. |
| Holmes, Stanley and Christine Tierney. “How Nike Got Its Game Back.” BusinessWeek. In LexisNexis [database online]. The McGraw-Hill Companies, Inc. Nov. 4, 2002 [accessed 29 January 2003]. 1281 words. |
| Pertofsky, Adam, ed. “Nike. (Best Spots).” Adweek Southeast Vol 23 i38. In Expanded Academic ASAP [database online]. VNU Business Media 2002. Sept. 23, 2002. Article A92459423. 1 page. |
| Rank, Hugh. “The Pitch.” Reading and Communication Skills. In ERIC [database online]. Illinois: Viewpoints. Jan. 1, 1982 [accessed 2 February 2003]. Eric number: ED240596. Pagination: 207. |
| “Runners Experience ‘More Go’ With the Latest from Nike Shox.” Financial News. In LexisNexis [database online]. PR Newswire: PR Newswire Association, Inc. Jan. 22, 2003 [accessed 29 January 2003]. 508 words. |
| Tyrer, Kathy. “Nike, Rivals Get Set For New Advertising Game.” Adweek Western Edition. In Business Source Elite [database online]. New York, NY: VNU eMedia, Inc. Nov. 11, 1993 [accessed 1 February 2003]. Accession no. 9402180454. 2 pages. |