UNC-CH Library Sources

Three Print Sources from the UNC-CH Libraries

Andrews, David L., ed. Michael Jordan, Inc.: corporate sport, media culture, and late modern America. Albany: State University of New York Press, 2001. This source demonstrates the power Michael Jordan has in influencing consumers to buy a Nike product. There is an account of 15-year-old Michael Eugene Thomas found strangled to death because a jealous friend wanted his Air Jordan basketball shoes. This shows the power advertising has – you associate Michael Jordan with shoes by seeing him in the commercial, and some people will do anything to get a pair to be as cool. Call Number: GV706.2 .M53 2001 – Davis Library

Katz, Donald R. Just do it: the Nike spirit in the corporate world. New York: Random House, 1994. Call Number: HD9992.U54 N555 1994 – Davis Library

O’Keefe, Steve. Complete guide to Internet publicity: creating and launching successful online campaigns. New York: John Wiley, 2002. Call Number: HF6146.I58 0535 2002 – Davis Library

 

Non-paper Source from the UNC-CH Libraries

Advertising By Country: France. 43 min. London International Advertising Awards, (1993). 1994. Videocassette.

 

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