Title: Cultural Values in Beer Advertising: A look at beer commercials from the UK, the Netherlands and Germany.
Web Address: http://www.stephweb.com/capstone/beer.shtml
Brief: I was hesitant to even read the information presented at first due to the misspelling of commercial in the title, thinking the credibility wouldn’t amount. However, the citations and references on the page are dispersed throughout and the information is interesting. It is a paper written on a study conducted comparing different countries and their marketing strategies, mainly if a standardization of advertising, in this case beer, would be accepted.
Source: Steven Dahl (lecturer at the University of Luton)

Title: College Alcohol Study
Web Address: http://www.hsph.harvard.edu/cas/Documents/USAToday/
Brief: The article on this page discusses the connection made between college sports, students and alcohol advertising. It is important to my research because college students are the beginning of the 21-35 age group that the brewing industry targets the heaviest.
Source: Harvard School of Public Health

Title: Racism and Sexism in Advertising
Web Address: http://www.deltacollege.org/org/deltawinds/DWOnline02/editorschoiceracismandsex.html
Brief: References to products and commercials regarding sexism and racism is what you will find in the article on this page. It speaks in simple terms about the depiction of sexism on television today in commercials.
Source: San Joaquin Delta College

Title: Alcohol Awareness Research Library
Web Address: http://www.alcoholstats.com/Main.asp
Brief: This site is a good place to read up on statistical information about beer advertising on television including information from Nielson Media research. The U.S. Department of Transportation is referred to as well as other independent national studies on college drinking and underage drinking. It should be pointed out however that this site is sponsored by Anheuser-Busch, the leading beer industry in the world.
Source: Anheuser-Busch, Inc.

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