Erik Smith is a student at the University of North Carolina at Chapel Hill. He is currently majoring in advertising in the School of Journalism and Mass Communication and psychology. In his limited free time, he works at Suds n' Duds, a local laundromat, interns at AdMedia and Bright Idea Studios and produces a televison show, Another Take, that airs on the Peoples Channel.

Majoring in advertising within the J-School was an unexpected and interesting choice for Erik. Unaware of the school when he first entered the University, it became an enticing option when the business school became an undesirable choice. Since starting the advertising major, he has found a desirable mix of classroom normalacy and creative opportunities through projects and outisde involvements. He also found a chance to pursue his newfound hobby, video production, in various ways.

Ambition is his advice to anyone wanting success. Don't lose it.