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The
Mary Junck Research Colloquium Series Fall 2008 |
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School of Journalism
and Mass Communication |
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Dr. Chris Beaudoin |
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Associate Professor |
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Nov. 13
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The Mass Media and Social Capital in the Context of Health: Developing and Testing Theoretical Rationales
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Prior research on media campaigns has commented on the difficulty of influencing health outcomes via the dissemination of health behavioral recommendations. Given the well-documented relationships between mass media use and social capital and between social capital and health outcomes, a growing body of research has theorized upon and empirically tested whether media campaigns can influence social capital as a means to subsequent advances in health outcomes. In light of this research, there is a need for the development and empirical assessment of what mechanisms may allow or disallow for media effects on social capital. The current project develops several theoretical rationales for these effects and then empirically tests one rationale in the context of a health media campaign. |
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If you would like additional details or information Sriram "Sri" Kalyanaraman |
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