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The
Mary Junck Research Colloquium Series Fall 2008 |
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School of Journalism
and Mass Communication |
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Dr. Mary Frances Luce |
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Professor |
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Nov. 6
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Contagion, Other's Risks, and HIV: Downsides of Locus of Control
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This research asks how perceptions of control over one's health influence
processing of communications about health risks and protection. In our experiments, we
provide pamphlets outlining HIV risks and take behavioral intentions towards preventive
measures. While we see benefits of increased internal health locus of control on health
at baseline, we find that perceived control over personal health leads to reduced disease
prevention intentions when death is made salient or when others are the focus of risk
assessment. We attribute these interactions to a tendency to generalize one's own health
behaviors to others, paradoxically decreasing the perceived need to engage in protection. |
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If you would like additional details or information Sriram "Sri" Kalyanaraman |
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