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The
Mary Junck Research Colloquium Series Fall 2008 |
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School of Journalism
and Mass Communication |
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Dr. Joe Walther |
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Professor |
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Sept. 25
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Multiple-Agent Interfaces and the Influence Sources Who Comprise Them: A
Communication-Theoretic Agenda for Web 2.0 |
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Web 2.0 -- the "participatory web" -- frequently presents multiple agents simultaneously,
e.g., videos and commentaries, sellers and customers, profile owners and their friends.
Researchers can assess the conventional source characteristics of these agents and apply
accepted theoretical approaches to understanding potential social influence in novel and
emerging settings. Examples from Ebay, Facebook, and YouTube will be reviewed, and
suggestions encouraged for new lines of research. |
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If you would like additional details or information Sriram "Sri" Kalyanaraman |
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