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All
advertisements displayed on this page were created from hypothetical situations
for a copywriting class. Each scenario or basis for the advertisement
is explained under the ad.
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This
print advertisement is to promote a recently introduced line of fluoridated
spring water. This water is identical to the un-fluorinated water Crystal
Springs currently sells, even the taste. For the time being, Crystal Springs
is the only company offering fluoridated spring water.
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This
is a website advertisement for Samsonite hard-side luggage. It is a banner
ad where each frame would flash sequentially at the top of a web page.
The picture of duck tape in the first frame would ideally be a picture
of beaten up soft-side luggage with duck tape around it. This ad was created
as part of a campaign to create new interest in the dying Samsonite hard-side
luggage line. Overall, the strategy of the campaign was to promote the
durability of the hard-side luggage.
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Printer Friendly Version of front.
Printer Friendly Version of center.
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This
direct mail piece was designed to help the Lincoln Park Zoo raise money
for a new sea lion habitat because the current one is badly out of date
and is falling into disrepair. The Lincoln Park Zoo is a non-profit, free
admission zoo and is located in the middle of Lincoln Park on the shore
of Lake Michigan. The target audience for this direct mailer is people
in the area that attend the zoo. They are in fact the ones who will directly
receive the benefits of this new renovation. The layout of the new habitat,
dollar amounts for the donations, and rewards for the donations were given
in the assignment.
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| This is a retail advertisement that would run in a local newspaper. There are many UNC paraphernalia stores on Franklin St., but this ad is designed to show that although The Shrunken Head is the smallest store on the lot it is the store to go to for a wide variety of UNC items. |
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This
is a television spot ad that is based off a previous print ad where Cool
Whip was being displayed as a snack to be eaten by itself. The target
with this spot would be all ages, but especially kids, teens and young
adults jaded with the typical choices they have to satisfy their sweet
tooth and are looking for "fun" alternatives. This ad should
help boost Cool Whip sales because it gives the food a new purpose. It
is no longer simply a complementary item for desserts and it is better
than other snacks since there is no extra hassle of dishing it out.
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This
is a 60 second radio spot for www.weather.com.
It is targeted to all adults that have busy mornings. The message is that
www.weather.com is more convenient
than waiting for your local forecast that is presented every ten minutes
on the local weather channel. The weather is an important factor in everyone's
day so this advertisement was created to inform adults that there is a
solution to their problem of not having time to wait for the televised
local forecast. |
Website Created
By Rebecca Stockert
Last updated on April 18, 2004