Research

The Correlation Between Sports and Advertising

Five Web Sources

1. Action Sports Inc. - This page offers a brief overview of the different advantages in sports advertising.
It provides the reader with facts and figures of advertising in the sports world. These facts are important in
the influence that advertising brings to sports. Action Sports Incorporated also explains the effectiveness
of having reliable partners in this competitive industry. This company proves that they have the right to
inform the viewer of the advantages brought on by the help of partners.

2. Action Sports Advertising Inc. - This page provides the reader with general information on the
business services in and around sports advertising. It emphasizes leisure lines that offer extensive training
in this area. Many new ideas bring forth new ways of attacking problems in the industry. By exploring
the ins and outs of advertising in sports, Action Advertising Incorporated has come up with innovative
ways to improve the industry by offering training and understanding of some of the industries problem areas.

3. Advantage Sports Inc. - This page provides the reader with ample information on the road to
understanding what sports advertising offers to this world of consumerism. This company emphasizes
banner advertising and mini-banner advertising for the sports gambling community. Most people who
visit this site are fairly wealthy and usually between the ages of 24-46. This page uses dry wit to attract
new clients.

4. Transworld Communications - This page is equipped with over 10,500 organizations related in some
way to sports advertising. There is plenty of general information on the topic of sports advertising along with
detailed accounts of what is happening in and around this field. This site also offers an option for
personalized letters to certain corporations or people. It even extends its help beyond the boundaries of
US soil. Many foreign agencies are also represented here.

5. Enlighten Sports Inc. - This page offers potential advertisers a wide-range of leverage to present their
message and let it be heard. Enlighten Sports Advertising Incorporated provides options for banner ads,
sponsorship ads, and online partnerships. It prides itself in personifying new ways to present sports teams
and their web sites. They offer many ways to help teams in getting out their professional messages. This page
gets past the basics and into the "meat & potatoes" of the sports advertising business.

Five non-Internet Sources on Advertising

Association of National Advertisers. Cooperative Advertising Committee. Prevailing cooperative advertising practices and trends. New York : The Committee, c1965.

Crimmins, Edward C. A management guide to cooperative advertising, by Edward C. Crimmins. New York, Association of National Advertisers [c1970]

Annual advanced seminar on trademark law, 1997 / chair, Baila H. Celedonia. New York, NY : Practicing Law Institute, c1997

Downward, Paul, 1964- The economics of professional team sports / Paul Downward and Alistair Dawson. London : Routledge, 2000.

Grella, George Baseball moment in American Film. San Diego State University for the Sport Literature 1997. [Motion Picture] San Diego: 1997.

Internet story on Sports and Advertising

Title: Credit Card Fraud on the Internet
(Topic Area: Net Controversy)

There has been much controversy over the use of credit cards via the Internet. The biggest
problem is that credit card numbers are being used to fraud companies and people. Both are
losing tremendous amounts of money. Another problem is the personal information that one can
access with a mere credit card number. Many believe it is a waste of time to offer out that kind
personal information (credit card #'s), yet others say there is little harm offered by those fears.
Some companies offer wonderful packages in their deliverance of credit card numbers. The
problem is actually a bit exaggerated in many cases.

Some web pages and programs offer ways to tackle the problem of credit card fraud. David
Lester, of The Times (London), says "the Commission will spell out plans for better police
training, the establishment of an experts group on fraud prevention, and closer cooperation
between credit card companies and the retail sector (1)." In Europe the problems seemed
more harsh, but they are solving the problem as rapidly as they can. Yet, it still seems that the
problem is often exaggerated.

Many companies solved this problem as it became known and were really not affected by the
disasters of credit card fraud. Some people feel that others just do not pay attention to what site
they offer certain personal information. "But most of these very same people think nothing of
giving their credit card information to a stranger making minimum wage in a mail order company's
phone center (2)." Many of the problems come from Europe, and therefore the numbers have
no real balance in the United States. To get rid of this problem, Visa took a stand to offer
complete "no risk offers" online.

Visa took on the first step to eliminating the credit card fraud problem associated with the Internet.
They have many safety precautions that exist to enable their customers to buy online with no worries.
"In an attempt to boost consumer confidence in online shopping, Visa Canada is promising zero
liability for victims of Internet credit card fraud (3)." Other Internet companies must illustrate the
"zero liability for victims" model by Visa to bring better support of online shopping, bill paying, and
other reasons for using a credit card online.

Notes

(1) Lister, David (2001, Febuaury 19). Eu to tackle Internet fraud. The Times (London) [Business],
p.13 (257wds.). Available [Online]: Academic Universe Lexis-nexis/ General News (2001, February 19).

(2) Associated Press (2001, January 23). Online card fraud is an exaggerated problem. The San Diego
Tribune [Computer Link], p.10 (471 wds.). Available [ Online]: Academic Universe Lexis-nexis/ General
News (2001, January, 23).

(3) Associated Press (2000, October 19). Visa promises no risk online. The Toronto Star [Business],
p. 23 (194 wds.). Available [Online]: Academic Universe Lexis-nexis/ General News (2000, October 19).