Group Head of Online Units / General Manager To match this survey's top level, the incumbent must occupy the top position of the function. In addition, the incumbent must a) plan and direct a distinct segment or division of the organization; and b) make direct input into the strategic directions of the entire online organization. The top executive accountable for the profit and loss of all, or a major group of, online business units within an online company, subsidiary or division or the General Manager accountable for administrative management and product budget, timeliness and quality (but not profit and loss). Responsible for directing group operations to achieve strategic and operational business goals and targeted financial and content quality results. Subject to the approval of the CEO, leads the development of the group's mid- and short-term strategic and operating plans. Executes group operating plans through direct management of executives responsible for the financial performance and content quality of individual online business units. Ensures that units in the group receive appropriate resources to achieve objectives. Within the company's strategic framework, develops and approves operational policies that support group profitability, financial stability and growth. Is fully accountable for the group's results.
Senior Vice President, Online Unit / General Manager To match this survey's Senior Vice President level, the incumbent must a) direct several functions or one high-impact function; and b) make input into strategic directions of the entire online organization. The top (or second level) executive accountable for the profit and loss of a large, strategically important online business unit or the General Manager accountable for administrative management and product budget, timeliness and quality (but not profit and loss). Accountable for directing operations to achieve strategic and operational business goals and targeted financial and content quality results. Develops short- and long-range product and service strategies and plans. Sets financial, operational and quality objectives for the unit and develops master operational plans. Sets, approves and adjusts the unit's policies and operating procedures. Directs executives accountable for content and product development, engineering, editorial and ecommerce, but relies upon some key centralized resources such as sales, marketing, finance and administration. Work is reviewed from a mid- term perspective and against the unit's financial plans. Makes regular input into corporate strategies and operating plans. Decisions and outcomes affect several areas of the company. Negotiates for significant resources, at top management level, that affect the unit's performance.
Vice President, Online Unit / General Manager This position has similar functions to, but a lesser scope of accountability and span of control than, survey position 101 Senior Vice President, Online Unit / General Manager. Typically, the incumbent does not make input into strategic directions of the online organization, but rather translates company strategies into objectives and operational plans for the unit. The second (or third) level executive accountable for the profit and loss of a major online unit or the General Manager accountable for administrative management and product budget timeliness and quality (but not profit and loss). Accountable for directing unit's operations to achieve strategic and operational business goals and targeted financial and content quality results. Develops short- and long-range product and service strategies and plans. Sets financial, operational and quality objectives for the unit and develops master operational plans. Sets objectives for, and ensures the professional development of, senior level staff, typically directors and managers in content and product development, engineering, editorial and ecommerce, but relies upon some key centralized resources such as sales, marketing, finance and administration. Work is reviewed from a mid-term perspective and against the unit's business plan goals. Translates corporate strategies into objectives and communicates both to subordinate personnel. Decisions affect major related units. Negotiates for important resources, often at top management level, that affect the unit's performance.
This is the most senior position in the producer family with responsibility for producing either a large, focused program, channel or site, or a major online market segment. Accountable for program's content quality and traffic / market share in target markets. Sets the overall "creative vision" for content of the programs. Identifies new markets; creates new program concepts; enhances content and services. Sets program performance goals and develops, implements and adjusts operating plans to achieve goals. Plans and directs technical implementation. Works closely with sales and marketing departments to maximize program revenues. Makes major content decisions. Negotiates with the highest levels of management, both internally and with third parties and partners, to ensure the achievement of program goals and vision. Production budgets for this position typically start at $1- to $5- million, and may be larger. Directs and controls the activities of a large full time, temporary and/or matrixed staff of producers and other professionals accountable for program development and production. Ensures their training and development. Typically, incumbent has over 10 years producing experience, with at least five years in people management.
This is a senior level position accountable for the full scope of technical, content and cost / benefit decisions for assigned programs. Accountable for content quality of assigned programs or sites and their traffic / market share in target markets. Leads one or more online production teams in the creative development and technical implementation of online content, either for a large, focused program or a major portion of an online segment. At a senior level, typically works on larger, more strategic and complex programs and has proven experience developing and directing online programs and sites. Determines and maintains the "creative vision" of assigned programs, and determines and implements technical design. Manages project resources, assets and staff. Creates and monitors schedules and budgets to ensure timely, current and cost effective program execution. Works closely with sales and marketing departments to maximize program revenues. Typically, incumbent has five to eight years experience, strong leadership skills and strong subject matter and technical expertise.
Producer Accountable for the full scope of technical, content and cost / benefit decisions for assigned programs. Accountable for content quality of assigned programs or sites and their success in target markets. Leads an online production team in the creative development and technical implementation of online content for assigned programs. Determines and maintains the "creative vision" of assigned programs, and determines and implements technical design. Writes and maintains product specifications. Accountable for the "life" of the site, from "release" on the network, through ongoing "refreshes" and "updates." Manages project resources, assets staff, schedules and budgets to ensure timely, current and cost effective programs. Works with engineering to create future versions and designs to ensure compelling and interesting user experiences. Works closely with sales and marketing departments to maximize program revenues. Typically, incumbent has three to six years experience managing the production of web content, good subject matter expertise, and a good understanding of technical issues involved in web content creation and maintenance.
Associate Producer This is a professional position in the producer job family. Accountable for technical, content and cost / benefit decisions in assigned areas of, or for, specific programs, products or services. Assists producers with content design and technical implementation of new and existing sites. Accountable for the implementation of assigned portions of programs, typically with particular focus upon technical production, support and maintenance. Utilizes tools such as HTML and JavaScript. May assist with the organization and production of live events. Assists with scheduling, budgeting and coordination of asset flow among engineers, writers, designers, etc. Coordinates with outside resources selected by producers. Researches and screens materials, and takes the necessary steps to ensure compliance with legal requirements. Participates in initiatives with sales and marketing departments to maximize revenues of assigned programs. Typically, incumbent has one to three years experience in web content production, and familiarity with web production tools and online content.
Assistant Producer This is an entry level position in the producer job family. Executes the daily production and maintenance of assigned online sites. Typically utilizes custom JavaScript features; creates and maintains HTML templates and pages; coordinates media production; researches technical issues and experiments with new technical approaches; organizes web sites; performs some integration of art, video and audio. Builds templates for publishing web content. Assists with the execution of events related to the site and gathering materials and content for new sites. Assists producers with well-established project management activities, such as scheduling and generating reports related to program production and performance. Typically, incumbent has one or more years experience in online production.
Vice President, Content An executive responsible for the planning for, development and production of all, or major portions, of the organization's online content (i.e., programs, channels, products and services). Accountable for content quality and traffic / market share of assigned content areas. Accountable for long-range content planning and developing, acquiring and updating a continuous flow of quality content, programs, channels, products and services that generate significant revenue and traffic. Identifies additional markets for the company's content; creates new concepts; enhances the organization's content and services. Sets the direction of online content. Oversees technical implementation. Evaluates new content ideas. Identifies, pursues and closes deals with major third parties and partners to ensure competitive advantage. Sets objectives for, and ensures the professional development of, senior level staff.
Director, Content Plans, controls and directs the planning for, development and production of online content for either a major portion of the organization's online content or a major online market segment. Accountable for content quality and traffic / market share of assigned content area. Accountable for mid- to long-range content planning and development and for acquiring and updating a continuous flow of quality content for assigned programs. Identifies additional markets for the program; creates new concepts for the program; enhances the program's content and services. Translates performance goals for the program into operating plans. Directs and guides technical implementation. Evaluates new content ideas. Identifies, pursues and closes deals with third parties and partners to ensure competitive advantage. May direct a staff accountable for content development. Typically, incumbent has 10 or more years experience in producing experience with at least five years in people management.
Manager, Content Manages planning for, development and production of online content for a discrete portion of the organization's online content or an assigned market segment. Accountable for content quality and traffic / market share of assigned content area. Identifies additional markets for assigned content; creates new concepts; enhances content and services. Manages details of technical implementation. Typically, incumbent has seven or more years experience in producing experience with at least three years in people management.
Executive Multimedia Producer This is the most senior position in the multimedia producer family with responsibility for managing the multimedia production function and producing major, multimedia features, either within online sites, for marketing presentations or for emerging technologies such as wireless media and downloadable audio or audio-visual broadcasts. Accountable for technical quality, content quality and cost / benefit decisions for the multimedia production function. Sets the overall "creative vision" for multimedia features and productions. Leads in the identification of new technologies for multimedia production for competitive advantage. Determines and approves technical specifications for features and products. Sets performance goals and develops, implements and adjusts operating plans to achieve goals. Plans and directs technical implementation. Makes major content decisions. Negotiates with the highest levels of management, both internally and with third parties and partners, to ensure the achievement of department goals and vision. Directs and controls the activities of a staff of multimedia producers and other professionals accountable for multimedia feature development and production. Ensures their training and development. Typically, incumbent has over 10 years experience producing multimedia features for the web or television, with at least five years in people management.
This is a senior level position accountable for conceiving, producing and readying multimedia features, including text, audio, video and still images, either within online sites, for marketing presentations or for emerging technologies such as wireless media and downloadable audio or audio-visual broadcasts. Makes the full scope of technical, content and cost / benefit decisions for assigned multimedia features. At a senior level, typically works on larger, more strategic and complex features and has proven experience developing award-winning multimedia features or products on a variety of platforms. Determines and maintains the "creative vision" of assigned multimedia features. Ensures compelling and interesting user experiences. Leads in the investigation and introduction of new technologies to ensure that multimedia content remains state-of-the-art. Determines and implements technical specifications. Leads technical implementation of multimedia content for assigned sites. Manages multimedia project resources, multimedia assets, staff, schedules and budgets to ensure the timely, current and cost effective delivery of multimedia content, pages and site sections. Ensures that outside multimedia resources meet milestones and receive all necessary technical information. Maintains and enhances a broad range of key relationships with inside and outside creative and content resources. Reviews and evaluates product concepts, designs for acquisition and competitive products. Typically, incumbent has five to eight years experience, strong leadership skills and strong subject matter and technical expertise.
Accountable for conceiving, producing and readying multimedia features, including text, audio, video and still images, either within online sites, for marketing presentations or for emerging technologies such as wireless media and downloadable audio or audio- visual broadcasts. Makes the full scope of the technical, content and cost / benefit decisions for assigned multimedia features. Determines and maintains the "creative vision" of assigned multimedia content. Ensures compelling and interesting user experiences. Keeps abreast of, and utilizes, current and emerging technologies to ensure multimedia content remains state-of- the-art. Determines and implements technical specifications. Leads or participates in the technical implementation of multimedia content for assigned sites. Works with engineering to enhance multimedia features and technology. Manages multimedia project resources, multimedia assets, staff, schedules and budgets to ensure the timely, current and cost effective delivery of multimedia content, pages, and site sections. Ensures that outside multimedia resources meet milestones and receive all necessary technical information. Establishes, maintains and enhances relationships with inside and outside creative and content resources. Reviews and evaluates product concepts, designs for acquisition and competitive products. Typically, incumbent has three to six years experience producing multimedia features productions for the web or television.
Accountable for conceiving, producing, editing and readying video for online or wireless media content. Works with editorial team to determine video needs. Designs and arranges video shoots including arranging for studio space, actors, objects and lighting. Shoots video sequences. Oversees post-production activities. Ensures that video is prepared for integration into site content by digitizing the video into computer file formats and performing other specialized digitizing and capture. As needed, acquires available video content for integration into sites. Edits available footage for insertion into sites and stories. Identifies and utilizes emerging technologies which result in advanced quality of visual media. Typically, incumbent has three to six years experience producing video content for the web or television.
This is a senior level position accountable for technical decisions for assigned programs and products. (Other positions make decisions about program and product content.) Leads one or more technical teams in the development and production of technical site specifications, and maintains the "technical vision" and operations, either for one large, technically complex program or for several online sites. At a senior level, typically runs the most technically complex sites and focuses upon cross platform and cross program technologies. Accountable for constant improvement of production delivery techniques. Typically focuses upon technical site design, protocols and technical project management, rather than upon daily production. Manages the work of technical producers who maintain the technical aspects of the site. Is called upon to develop new technologies for planned or existing sites, and to integrate technology into these sites. Serves as the technical liaison among "back room" technical personnel and creative and content teams to explain technical tools and protocols; helps both technical and content personnel understand required production procedures; contributes to ensuring that desired product and user outcomes are achieved. Stays current with all relevant and emerging technologies for content production and delivery. Is expert with HTML, XML, Java and Tcl; Mac, Windows, UNIX and/or NT systems; and other state-of-the-art online technologies for web content production and delivery. Typically, incumbent has five to eight years experience managing technical design and production teams.
Accountable for technical decisions for assigned programs and products. (Other positions make decisions about program and product content.) Leads a technical team in the development and production of technical site specifications, and maintains the "technical vision" and operations for assigned sites. Accountable for constant improvement of production and delivery techniques. Ensures that sites' daily production goals are achieved, and manages the work of associate and assistant technical producers assigned to these sites. Serves as a technical liaison among "back room" technical personnel and creative and content teams to explain technical tools and protocols; helps both technical and content personnel understand required production procedures; contributes to ensuring that desired product and user outcomes are achieved. Also serves as a technical project manager or lead on key assignments. Stays current with relevant and emerging technologies for content production and delivery. Is proficient with HTML, XML, Java and Tcl; Mac, Windows, UNIX and/or NT systems; and other state-of-the-art online technologies for web content production and delivery. Typically, incumbent has three to six years experience managing technical design and production teams.
This is a professional position in the technical producer job family. Accountable for making or participating in technical decisions for assigned portions of programs and products. (Other positions make decisions about program and product content.) Assists technical producers with the production and maintenance of one or more online sites. Works closely with the technical producers on technical site development. Assists technical producers in coordinating the work of design, engineering and editorial departments by scheduling meetings, tracking assets and creating and disseminating information. Creates templates in HTML and other scripts for publishing; maintains site features; works with standard protocols, Tcl procedures and HTML to manipulate database content. Is familiar with HTML, XML and Tcl; Mac, Windows, UNIX and/or NT systems. Typically, incumbent has one to three years experience and good project management skills.
Utilizes HTML scripts to produce templates and web pages. Researches technologies that build, maintain or enhance web pages. Works with technical producers and/or engineers to integrate technical components into web pages. Has working knowledge of HTML, XML and web site building standards. Is familiar with Mac, Windows, UNIX and/or NT systems. Typically, incumbent has one or more years experience in HTML scripting.
Vice President, Product Management
Product Management in this survey is accountable for defining and developing new products, managing cross-company efforts to ensure approval, then directing their introduction. Products tend to be data- and technology-based (e.g., registration, ecommerce, search, directory, email, advertising products). When they apply to existing content areas, products tend to be special features for existing programs (e.g., travel products, entertainment, financial portfolios, clothes fitting tools, upsell tools, etc.). An executive accountable for developing products that support the organization's strategic business objectives and create competitive advantage. Responsible for long-range product planning, and identifying and directing the development of new products for the online organization, or major market segments. Is recognized as an industry and business visionary, able to anticipate emerging products and markets, and to author the organization's most important product strategies. Develops product management objectives, policies and procedures for the organization, and ensures that product management staff is kept apprised of latest product trends and product management methodologies. Sets objectives for, and ensures the professional development of, senior level staff, typically product management directors and managers. Ensures that the product management staff works effectively with other departments to achieve objectives and communicates product management initiatives to the organization to
Director, Product Management Product Management in this survey is accountable for defining and developing new products, managing cross-company efforts to ensure approval, then directing their introduction. Products tend to be data- and technology-based (e.g., registration, ecommerce, search, directory, email, advertising products). When they apply to existing content areas, products tend to be special features for existing programs (e.g., travel products, entertainment, financial portfolios, clothes fitting tools, upsell tools, etc.). Directs and controls the activities of a product management function. Plans, develops and implements new products for a program or product group, or for a major market segment. Accountable for profit and loss performance of products. Is recognized as an author of the organization's important product strategies. Sets new product strategy for program or product group. Sets product management goals and develops operating plans and policies to achieve those goals. Is expert in state-of- the-art online technologies and relied upon by top management to serve as a proxy for the market. Negotiates with highest levels of management, both internally and with third parties and partners, to ensure achievement of product performance goals. Directs product managers accountable for product development, launch and, in some cases, ongoing management. Ensures their training and development. Typically, incumbent has over 10 years experience in product management, with at least five years in
Senior Product Manager Product Management in this survey is accountable for defining and developing new products, managing cross-company efforts to ensure approval, then directing their introduction. Products tend to be data- and technology-based (e.g., registration, ecommerce, search, directory, email, advertising products). When they apply to existing content areas, products tend to be special features for existing programs (e.g., travel products, entertainment, financial portfolios, clothes fitting tools, upsell tools, etc.). This is a senior level position accountable for planning, developing and implementing multiple products, or a larger, more strategic product. Accountable for profit and loss performance of products. Gathers input to define product concepts; justifies expenditures for products; articulates and analyzes markets; evaluates technologies; develops detailed requirements, feature definitions and implementation plans. At a senior level, serves as a resource to other product managers, assisting them in the resolution of complex problems or leading them on larger projects. Leads cross-functional teams to envision new product features. Coordinates with outside vendors and strategic partners to ensure initiatives are well-defined and delivered. When approved, manages a wide range of cross-functional internal and external resources to ensure that products get to market per specifications, within budget and on schedule. Is expert in gaining cross-company approval for new products and successfully launching those products, and recognized as a professional with excellent judgment whose products have contributed significantly to the success of the organization. Typically, incumbent has an advanced degree in business or computer science and five to eight
Product Management in this survey is accountable for defining and developing new products, managing cross-company efforts to ensure approval, then directing their introduction. Products tend to be data- and technology-based (e.g., registration, ecommerce, search, directory, email, advertising products). When they apply to existing content areas, products tend to be special features for existing programs (e.g., travel products, entertainment, financial portfolios, clothes fitting tools, upsell tools, etc.). Accountable for planning, developing and implementing one or more products, or portions of key products. Accountable for profit and loss or budgetary management for assigned products. Gathers input to define product concepts; justifies expenditures for products; articulates and analyzes markets; evaluates technologies; develops detailed requirements, feature definitions and implementation plans. Leads cross-functional teams to envision new product features. Coordinates with outside vendors and strategic partners to ensure that initiatives are well-defined and delivered. When approved, manages cross-functional internal and external resources to ensure that products get to market per specifications, within budget and on schedule. Typically, incumbent has an advanced degree in business or computer science and three to six years experience with the full life cycle of
Product Management in this survey is accountable for defining and developing new products, managing cross-company efforts to ensure approval, then directing their introduction. Products tend to be data- and technology-based (e.g., registration, ecommerce, search, directory, email, advertising products). When they apply to existing content areas, products tend to be special features for existing programs (e.g., travel products, entertainment, financial portfolios, clothes fitting tools, upsell tools, etc.). This is a professional position in the product management job family. Accountable for assisting with the definition and development of new products and assisting in managing their creation, approval and introduction. May have full product management accountability for smaller products, or product enhancements. (Product management accountability includes product definition, expense justification, market analysis, technology evaluation, requirements and features definitions, implementation plan and launch and project management.) However, work will be monitored closely by more senior product managers. Coordinates the work of cross-functional teams and tracks project budgets, schedules and milestones. Conducts technical and market research to support product managers. Typically, incumbent has an advanced degree in business or computer science and
Manager, International Localization
Manages the localization of company's sites or pages into targeted countries. At a manager level, has operational (rather than strategic) responsibilities to ensure that site content is appropriately translated and transformed for targeted countries. Ensures that localization and site content are compelling to users. Ensures the compliance of localized site content with international standards and laws governing intellectual property. Ensures accurate and meaningful translation and porting of U.S. site content and features into the languages of and interactive design appropriate for targeted countries. Or, ensures appropriate and compelling conversion of internationally developed content and site content to U.S. versions. Plans and manages the activities of the localization staff in all aspects of the localization of assigned site content. Ensures the collaboration of engineering, art, editorial and marketing to guide and facilitate translation and localization. Negotiates for and coordinates external localization resources. Writes and/or manages third party translations and ensures review of all translated materials for accuracy and effectiveness. Ensures the ongoing training and development of direct reports and other localization personnel. Often has a background in linguistics, languages and computer science. Typically, incumbent has seven or more years experience of computational linguistics, applied linguistics or localization, with at least two years in people management.
International Localization Specialist
Accountable for implementing assigned international localization projects. Serves as a member of assigned localization teams, participating in the successful completion of assigned localization projects. May write and/or manage third party translations and review translated materials. Coordinates internal and external resources and manages asset flow for assigned localization projects. Participates in ensuring the compliance of localized program and site content with international standards and laws governing intellectual property. Participates in ensuring accurate and meaningful translation and porting of U.S. programs and site content into the languages of target countries. Or, participates in ensuring appropriate and compelling conversion of internationally developed content and site content to U.S. versions. Works with engineering, art, editorial and marketing departments to guide and facilitate translation and localization. May develop and report on schedules and budgets for assigned localization projects. Coordinates with resources within the company and/or third party vendors to ensure successful completion of assigned localization projects. Typically, incumbent has three to six years experience with computational linguistics, applied linguistics or localization.
Director, Regional Localization
Directs and controls the activities of a regional localization function accountable for local market customization, at the neighborhood level, of universal content. Determines and prioritizes regionalized content such as local news, entertainment listings, restaurants and events. Develops a broad network of local information sources and implements processes and automation for capturing, refreshing and checking accuracy of updated local information. In content areas such as sports, ensures compliance with regional black outs and other content programming rules and contracts. Ensures that regionalized content is interesting and compelling to local audiences. Ensures close coordination with sales force management in the local markets to maximize revenue opportunities on localized sites. Directs the activities of the regional localization staff. Ensures their training and development. Typically, incumbent has 10 or more years experience in regional content development or editing, with at least five years in people management.
Manager, Regional Localization
Manages the localization of universal content to local markets within assigned geographic regions. At a manager level, has operational (rather that strategic) responsibilities to ensure that local content is obtained, posted, checked and regularly updated. Maintains and enhances network of local information sources and implements and enhances process for capturing, refreshing and checking accuracy of updated local information. In content areas such as sports, monitors compliance with regional black outs and other content programming rules and contracts. Manages the creation and upload of interesting and compelling content to local audiences and develops ways to maximize local revenue opportunities. Works closely with local sales force management to support and enhance local revenue opportunities. Works closely with local sales force management to support and enhance local revenue opportunities. Ensures the ongoing training and development of direct reports. Typically, incumbent has seven or more years experience in regional content development or editing, with at least two years in people management.
An executive responsible for directing all, or major portions, of the online organization's creative activities including design, user interface design, and print material related to online content. Establishes the creative identity, "look and feel," vision and user interface design standards for the online organization and its sites. Develops creative policies, procedures and standards for the editorial, design and production functions to ensure optimal user experience with the online organization's content, programs, products and services. Monitors ongoing creative work to ensure the highest possible level of creative content, consistent with current online delivery technologies. Sets objectives for, and ensures the professional development of, senior level staff, typically creative directors and interface design directors.
Directs and controls the activities of the design function for all, or a major portion, of the organization's online content. Sets creative direction. Creative influence of this position is company- or unit-wide. Determines and enhances the "look and feel" of existing content, and develops new design concepts. Develops style guidelines to ensure that designs and artwork meet established quality standards. Directs teams accountable for the development of creative concepts for new products. Reviews and approves the work of the creative staff. Directs the activities of art directors, art managers, designers and artists in the development and implementation of design concepts. Mentors the creative staff and serves as the primary creative critic. Ensures their training and development. Typically, incumbent has 10 or more years experience in creative direction, with at least five years in people management.
Manages a staff of designers and artists, and the work of freelance designers and artists. Sets artistic direction, and manages art and design work in support of assigned online programs, products and services. Oversees the determination and implementation of interface designs, configurations, graphics and art work for assigned projects. Reviews and approves design concepts, designs and art work. Is recognized as having a high level of artistic achievement. Typically, incumbent has seven or more years experience in design, with at least three years in art direction.
Lead Designer This position is a working supervisor. Leads in translating product, service and program characteristics into design concepts and designs. Assigns design projects to, and supervises the work of, designers. May monitor the schedules and budgets of projects, vendors and freelancers. Participates in the development of designs and art work for products. Has strong team leadership skills and strong proficiency in new media graphic design on a variety of technology platforms and graphic design software packages. As a lead, typically, incumbent has three or more years experience at a senior level, and a degree in fine arts or computer graphics background.
Senior Designer This is a senior level position accountable for developing and executing design and layout solutions for online content projects or programs. Translates program, product and service characteristics and creative direction into design concepts and designs. At a senior level, plays a key role in developing artistic and design concepts and determining artistic formats prior to their execution. Executes design and layout solutions with a high level of proficiency and artistry, including icons, color schemes, interface features and transitions. Has strong proficiency in new media graphic design on a variety of technology platforms and graphic design software packages. Typically, incumbent has five to eight years experience, and a degree in fine arts or computer graphics background.
Accountable for executing design and layout solutions for online content within the specifications and concepts determined by an art director or creative director. Executes the interfaces and transitions conceptualized and specified for the product. Designs icons and color schemes. Has working knowledge of new media graphic design concepts, several technology platforms and several graphic design software packages. Typically, incumbent has three to six years post-educational experience, and a degree in fine arts or computer graphics background.
Associate Designer This is a professional position in the design family. Accountable for assisting the design team in the execution of designs and layouts. Utilizes standard graphics applications tools to render drawings according to specifications. May clean up art work and execute backgrounds. Is familiar with new media graphic design concepts and some graphic design software packages. Typically, incumbent has one to three years post-educational experience, and a degree in fine arts or computer graphics background.
Production Artist This is an entry level position in the designer job family. Creates specific aspects of art work on assigned projects. Processes and executes images, text and graphics. Produces HTML pages. Creates backgrounds. Archives artwork in a library resource system. Has working knowledge of HTML, Photoshop and/or Debabelizer. Typically, incumbent has one to three years experience, and may have a degree in fine arts or computer graphics background.
Director, Information / Interface Design
Directs and controls the activities of the information / interface design function for all, or a major portion, of the organization's online content. Participates with creative directors and producers in designing the user's experience with the organization's content. Is recognized as an expert in information / user interface design and management with in-depth knowledge of information design principles. Sets direction for the information and navigational layouts of sites that are compelling to users and intuitively easy to use. Develops programs to test interface designs and evaluate design methods, improvements and modifications. Often has a background in human cognitive development (such as psychology, education, library or information science) and expertise in new media information technology. Directs the activities of the information / user interface design staff. Reviews and approves work of information / user interface design staff. Ensures their training and development. Typically, incumbent has 10 or more years experience in information design, with at least five years in people management.
Senior Manager, Information / Interface Design
Manages the activities of multiple teams and/or a large sector of the information / interface design function in the development of design solutions related to the layout of information and the user's experience with online content. Works with creative directors and producers to design the user’s experience with portions of the organization’s content. Participates in setting direction for the information and navigational layouts of sites that are compelling to users and intuitively easy to use. Manages the development of design solutions in assigned areas. Manages programs that test interface designs and evaluate design methods, improvements and modifications. Reviews and approves the work of information / interface design staff. At a senior manager level, has operational (rather than strategic) responsibilities over an area with a large scope. Ensures the ongoing training and development of direct reports. Often has a background in human cognitive development (such as psychology, education, library or information science) and expertise in new media information technology. Typically, incumbent has eight or more years experience in information design, with at least four years in people management.
Manager, Information / Interface Design
Manages a discrete segment of work in the development of design solutions related to the layout of information and the user's experience with online content. Works with creative directors and producers to design the user’s experience with portions of the organization’s content. Recommends direction for the information and navigational layouts of sites that are compelling to users and intuitively easy to use. Manages the development of design solutions in assigned areas. Manages programs that test interface designs and evaluate design methods, improvements and modifications. Reviews and approves the work of information / interface design staff. At a manager level, has operational (rather than strategic) responsibilities over a section of the function (in larger organizations) or serve as operational "number two" (in smaller organizations). Ensures the ongoing training and development of direct reports. Often has a background in human cognitive development (such as psychology, education, library or information science) and expertise in new media information technology. Typically, incumbent has seven or more years experience in information design, with at least three years in people management.
Principal Information / Interface Designer
This is the highest non-managing position in the information / interface design family accountable for creating the most complex or industry-leading design solutions for the company related to information layout and the user's experience with the content. Defines, deploys and institutionalizes new information / interface design strategies at the company. Serves as design "evangelist" with the ability to forecast and assess industry trends and their impact on the company's product design alternatives. Establishes design guidelines, best practices and standards for the company. Accountable for overseeing the execution of strategic design projects that influence design directions of the company. Builds and enhances strong working relationships within the information / interface design function. Demonstrates ability to work effectively across relevant units and with company leaders. Is an industry authority and strategist in the field of information design, with a background in human cognitive development or response (such as psychology, education, library or information science), and a strong understanding of the limits and opportunities in new media technology. Typically, incumbent has 10 or more years of experience in information / user interface
Senior Information / Interface Designer
This is a senior level position accountable for developing and executing design solutions related to information layout and the user's experience with the content. Develops and executes interface design solutions including: site layouts, site maps, navigation design, content inventories, information organization models, error handling and icons. At a senior level, works on high profile or complex projects. Assesses product's positioning and role within the company's suite of products. Develops, presents and documents detailed interaction and functional specifications. Reviews competing products and recommends design solutions that differentiate the company's products from those of competitors. Develops, tests and refines prototypes. Develops new research and tests theories that lead to alternative, leading edge design solutions. Has a proven track record of working with large and small scale information databases and achieving positive user response. Works with producers, technology personnel and designers on specific projects to create final interface features. Has strong knowledge of information design principles, a background in human cognitive development or response (such as psychology, education, library or information science), and a strong understanding of the limits and opportunities in new media technology. Typically, incumbent has five to eight years experience in information / user interface design for software.
Information / Interface Designer
Accountable for developing and executing design solutions for assigned portions of projects in the areas of information layout and the user's experience with the content. Develops and executes interface design solutions including: site layouts, site maps, navigation design, content inventories, information organization models, error handling and icons. Assesses product, user research and design requirements. Analyzes relevant internal and external sites to determine best practices. Develops, tests and refines prototypes. Presents and defends designs at key milestones. Works with major portions of large scale information systems and is fully responsible for smaller information databases. Has working knowledge of user interface and information design principles, a background in human cognitive development or response (such as psychology, education, library or information science), and good understanding of new media technology. Typically, incumbent has three to six years experience in information / user interface design for software.
Vice President, Editor in Chief An editorial executive responsible for the editorial quality of and strategies for all, or a major channel, of the online organization's editorial-based sites. Sets editorial strategy and policy. Ensures the desired "look and feel" of the editorial-based sites and content. Oversees the full scope of editorial activities typically managed by subordinate editors. Negotiates most complex content deals. Has significant experience in editorial management in magazine, book or news publishing and/or broadcast news. Sets objectives for, and ensures the professional development of, senior level staff, typically editorial directors, managers and writers.
Executive Editor The "number two" editorial position accountable for directing the day-to-day editorial operations of a major segment of a large program or a group of programs within a product line. Following overall editorial direction from Editor in Chief, determines the editorial "voice" for assigned segment or group of editorial sites, including the "look and feel." Determines coverage areas. Plans and sets editorial calendar and monitors deadlines and production schedules. Approves on a daily basis the content published on the site. Manages the department's or unit's budget. Manages a staff of editors, writers and fact checkers. Typically, incumbent has 10 or more years experience, with at least five years in editorial management, and typically comes from magazine or book publishing, newspaper and/or broadcast news industries.
Section Editor Accountable for the daily editorial content of a major section of an online editorial site. Guides stories from start to finish. Plans and executes features in assigned program areas. Determines the editorial "voice" for the section, ensuring that it meets the overall editorial direction set for the product line. Reviews and improves reporters' beats and sources to ensure coverage is thorough and competitive. Develops and maintains relationships with editorial and creative talent as well as own sources. Manages and directs the work of editors, freelance writers, designers and photographers to achieve established editorial goals and predetermined deadlines. Typically, incumbent has seven or more years editorial experience, with at least three years in people management.
Senior Editor This is a senior level position accountable for creating, developing, managing and editing content for online editorial sites. At a senior level, creates rather than enhances, editorial content, and typically handles more complex assignments or special features with high profile or major impact. As a senior editor (rather than a section editor, who is recognized as a manager of a major section), is recognized as a distinguished content editor who functions primarily as an individual contributor, typically with the help of a small regular or freelance staff. Utilizes significant editorial skills to take flawed, poorly organized stories and convert them into publishable articles. Mentors others on how to reorganize and edit troubled stories. Typically, incumbent has five to eight years experience and is recognized for distinguished contributions.
Editor Creates, develops, manages and edits daily editorial content. Typically is assigned a set of stories within a section and/or assists the section editor with daily stories. Generates story ideas; contributes to special features and stories; control edits multiple stories. Determines style; edits copy to meet established tone and theme requirements; enhances existing material. Assigns stories to reporters and freelancers. Writes stories. Leads and mentors junior staff. Typically, incumbent has three to six years experience.
Associate Editor This is a professional position in the editorial job family. Assists editors in creating, developing, managing and editing online content for specific sections of an online editorial site, and/or oversees portions of an online section. Generates story ideas; contributes to stories. Helps ensure that writing style is consistent with editorial policy; edits and enhances copy; writes material. Conducts research to support the writing efforts of others. Tracks production schedules and assets, ensuring that deadlines are met. Typically, incumbent has one to three years experience.
Multimedia Editor Accountable for producing enhanced multimedia versions of print or television content created by parent or partner companies typically for a section of an online site. Creates news, entertainment or sports packages from content provided. Produces section fronts, special packages and multimedia elements. Writes summaries and headlines for section fronts. Locates and develops links to reference materials. Accountable for consistency and accuracy of presentation, including content, design and navigation. Assists in editing breaking news and uploading it to the site. Typically, incumbent has a degree or background in journalism and one to three years experience.
Editorial Assistant Assists editors in the creation of site content. Performs tasks that support the creation, production and repurposing of content for web pages or site sections. Researches current news stories and produces or repurposes short pieces using a content management system. Proofreads and posts wire articles; answers contact email; develops key-word guidelines. Coordinates special projects, and assists on assigned editorial tasks. Typically, incumbent has a degree or background in journalism, and one to three years experience.
Coordinates the work of editorial, art and production departments to fulfill daily publishing plans and to ensure that content meets highest quality standards. Accountable for factually and grammatically correct content and timely delivery. May direct copy editing and proofreading functions through subordinate managers. Typically programs the front, or home page. Develops policies and procedures to ensure the quality of all editorial content published by the channel. Develops and enhances production process to meet deadlines. May manage copy editing managers and a small production staff. Typically, incumbent has seven or more years experience in editorial production.
Copy Editor Ensures the accuracy and consistency of style, text, audio and video across editorial web sites. Develops or enhances style guides to ensure the appropriate tone and "look and feel." Proofreads and edits text for style and accuracy, focusing upon consistency, spelling and punctuation. Advises editors on issues of style and accuracy. Coordinates assigned work flow. Typically, incumbent has three to six years experience.
Columnist / Blogger Researches, writes and revises material for publication in a daily or weekly column or web log ("blog"). Is a nationally recognized figure, with exemplary writing talent and, in most cases, award-winning work or a blog with significant following. Is distinguished by a strong audience following. Keeps abreast of current events and national issues. Attends functions and conferences. Manages the work of researchers. Typically, incumbent has 10 or more years writing experience in major, widely recognized publications.
Senior Writer This is a senior level position accountable for researching, writing and revising materials in assigned subject area(s). At a senior level, is recognized as a distinguished individual contributor with proven writing talent and, in some cases, award-winning work. Also at a senior level, has a well established source network and typically a strong audience following. Attends functions and conferences and keeps current in assigned areas. Researches and develops new information sources, and maintains and enhances network. Manages the work of researchers in support of assignments. Typically, incumbent has five to eight years writing experience and is recognized for distinguished contributions.
Writer Researches, writes and revises material in assigned subject area(s). Writes content that is usable and appropriate for assigned products and programs. As directed, attends functions and conferences and keeps current in assigned areas. Researches and develops information sources, and maintains and enhances network. May manage researchers. Typically, incumbent has three to six years writing experience.
Manager, Photography Department Manages a team of regular and freelance photographers, photo editors, administrators and digitizers responsible for acquiring, reviewing and selecting photographs then readying them for online production and distribution. Following short- and mid-term story and tone direction from editorial executives, ensures that all desired photographic content is captured or acquired, prepared and posted in a timely manner by appropriately scheduling staff and delegating assignments. At a manager level, has operational (rather than strategic) responsibilities to ensure that highest quality photo content is delivered on time and at desired levels of quality. Typically, incumbent has seven or more years experience in photo editing, with at least three years in people management.
Senior Photographer This is a senior level individual contributor position, accountable for executing photographic shoots and editing photographs within the specifications and concepts determined by the Manager, Photography Department, creative director or editor. At a senior level, plays a key role in determining the types of venues to be used for the shooting and editing process. Has a proven track record of completing entire photo shoots with minimum guidance or oversight. Develops and executes the creative concepts, layouts and organization of shoots. Ensures that the established editorial tone, brand image and photographic quality and media quality of all photographs selected are maintained. Maintains photographic and related equipment. Continuously seeks new venues for photography. Develops relationships internally and externally in the industry to enhance ability to obtain desired content. Typically, incumbent has five to eight years experience as a photographer.
Photographer Accountable for executing photographic shoots and editing photographs within the specifications and concepts determined by a senior photographer, creative director or editor. Frequently applies independent judgment in the types of venues to be used for the shooting and editing process. Shoots, edits and evaluates footage as requested. Ensures editorial tone, brand image and photographic quality and media quality are maintained. Maintains assigned equipment. Continuously seeks new venues for photography. Develops relationships internally and externally in the industry to enhance ability to obtain desired content. Typically, incumbent has three to six years experience as a photographer.
Photography Editor Accountable for obtaining, reviewing, selecting and readying photographs to fulfill editorial direction. Works with editors and producers to determine needs for photographic content. As appropriate, engages photographers or acquires available wire photos. Researches, edits and presents photographs that meet the quality and content requirements of textual content. Negotiates fees for photos utilized, secures documentation rights and copyright permissions. Once approved, ensures that photographs are cut, cropped, digitized and captioned for integration into products. Maintains records and archives of photographs. Identifies and utilizes emerging technologies which result in advanced quality of visual media. Typically, incumbent has three to six years experience in photograph research and editing, including the use of digital and electronic editing software and tools.
Digital Assets Administrator Accountable for administering the daily receipt, classification, routing, tracking and return of physical and digital media through the production process. Receives photographic assets. Enforces required documentation. Captures basic metadata and captioning. Classifies appropriately in asset management system. Tags for appropriate insertion and routing into content. Organizes and labels physical media. Maintains photography library. Makes low-resolution scans of film and documents. May assist in digitizing photographs and readying for upload. Tracks assets through their stages of production. Ensures the effective exchange of information and assets among all relevant parties to achieve accurate and timely exchange and posting of photographic media. Follows up to ensure timely delivery of media. Tracks and reports on media asset administration activities. Typically, incumbent has one to three years experience in a photography or media asset department.
Scans, retouches and digitizes photographs to ready them for upload into online content. Provides production retouching, color correction, enhancement and logo removal in accordance with legal guidelines. Maintains scanning supplies and performs basic troubleshooting of scanning equipment. Works with a high volume of photographs in a production environment. Is familiar with photography scanning systems and software and has a good photographic "eye." Typically, incumbent has one or more years experience in photo digitizing.
Director, Search Editing Directs and controls the activities of a search editing group accountable for ensuring that search and directory products meet the company's content and service objectives. Accountable for enhancing the functionality and competitive advantage of stand-alone and embedded search and directory products. Sets content direction "voice and tone" for all, or a major portion of, the company's search and directory products. Is a subject matter expert in search and directory products. Conceives of and directs the development of new search subjects. Monitors performance of search and directory products for relevancy and traffic and continually adjusts topic arrangements, hierarchies and ontologies to enhance product performance. Develops strong working relationships, and participates in collaborative projects, with the management of other departments such as engineering, editorial and design to improve search and directory products. Directs a staff of search editors and their managers. Typically, incumbent has 10 or more years experience, with at least five years in people management.
Manager, Search Editing Manages the daily activities of a work group to ensure that search and directory products meet short- and mid-term content and service objectives. Sets "voice and tone" for assigned products. Develops work plans, procedures and protocols to ensure efficient review of organization's and competitors' sites, and appropriate expansion and update of search categories and ontologies. Ensures the creation of new search subjects. Monitors keyword service tools and quality of match output. Tracks and analyzes traffic trends and statistics to guide decisions about topic arrangement and hierarchy and ontology. Works with producers, product managers, editors, engineers and outside partners to understand their priorities and ensure that content and editorial services align with those priorities. Keeps abreast of current and breaking events on the web to ensure that topic areas have full and appropriate coverage (i.e., has strong subject matter knowledge). Communicates regularly with editorial and ontology functions to coordinate search categories and editorial content with breaking current events. Has strong editorial enhancement and ontology design skills. Carries out projects and designs research to ensure that products remain responsive, reliable and relevant. Responsible for the development of a team of search editors and the facilitation of a high performance work environment, including hiring and firing, ensuring appropriate resource allocation, team building and establishing, and communicating direction and vision. Typically, incumbent has seven or more years experience in search editing with at least two years in people management.
Senior Staff Search Editor This is a very senior, non-managing position in the search editorial job family whose contributions influence all, or major portions of, search editing products and department. May, as required, lead projects. Builds search and directory products and manages large, highly complex projects with broad scopes. May modify editorial copy to increase keyword match frequency and drive traffic to website. Designs research to ensure that programs, content, products, web pages and site sections remain responsive, reliable and relevant. Leads or participates in the design of new and enhanced search and directory products. Assigned to the most strategically important search editing initiatives. Contributes to the evolution of the search and directory's "editorial voice." Provides editorial, search, ontology and customer response leadership to other search editors and lead search editors. Works with producers, product managers, editors, engineers and outside partners to improve product quality and performance of site content, programs and products. Is an expert in the company's search function with in-depth knowledge of ontology, search technologies and techniques. Typically, incumbent has eight or more years experience in search editing and proven leadership skills.
Senior Search Editor This is a senior level position responsible for leading others and carrying out large, complex projects in the search editing department. Leads others in the aggregation, analysis, categorization and description of web content. Identifies the "best of the web." Identifies the "best" user content. Makes the "best user experience" possible. At a senior level, leads projects, delegates project assignments and manages schedules and project quality. Assignments range from revamping and revitalizing the front page of the directory, to managing relevancy testing, to modifying editorial copy to increase search performance, to working with engineering and multi-disciplinary teams to launch new product features. Makes content decisions independently on assigned projects. Works with managers to set the direction of the department. Identifies inefficient processes and procedures and recommends their improvement. Mentors junior staff. Identifies areas for improvement in product quality and editorial voice and works with engineers, editors and product managers to address those areas. Has and applies strong ontology skills that contribute to ontology creation and enhancement. Imparts the company's "voice and tone" into search, directory and editorial products. Typically, incumbent has five to eight years experience in search editing and proven team and personal leadership skills.
Aggregates, analyzes, categorizes and describes web content. Identifies the "best of the web." Identifies the "best" user content. Makes the "best user experience" possible. Monitors trends in user behavior to prioritize work and develop new content areas. Stays abreast of current events to ensure appropriate coverage. Understands and stays abreast of development in search algorithms (crawling, indexing, ranking, etc.) and general web site design practices (e.g., recognizes and eliminates sites that try to fool search algorithms and/or mislead users; identifies and suggests solutions for dealing with false positives; understands how search algorithms work in order to recognize and report problems with search results). Builds, evaluates and expands information hierarchy and classification protocols. Maintains content by updating, cleaning and deleting sites. Searches for other web sites that will enhance assigned content. Edits key words and site descriptions. Reviews user-submitted sites and categorizes them accurately within approved information classification schemes. Effectively organizes and classifies a broad range of unstructured information; understands how to work with large sets of data and extract meaningful information. Assignments range from running pre-defined relevancy tests to ensuring that all relevant subjects in a topic area are reflected in the search and directory functions, to helping identify potential content partners and assessing existing partner content quality. Often develops subject expertise and is responsible for defining and directing work within a subject area. Applies editorial judgment and ensures editorial integrity. Carries out assignments independently with limited supervision and exercises creative problem solving with vaguely defined projects. Has working knowledge of the company's ontologies. Typically, incumbent has three to six years experience in search and directory creation.
Senior Search Analyst This is a senior level search maximization position accountable for developing and optimizing search results for the company or for advertisers. This position does not manage personnel, but typically leads teams on projects and coordinates the work of less experienced staff on assigned analyses and/or projects. Conducts, or may lead the conduct of, focused analyses of website content, website architecture and search results. Tracks outcomes of specific searches related to the company's site or customers' advertising campaigns and evaluates outcomes against defined objectives. Identifies specific areas of improvement for optimizing search results, such as keyword expansion, bid management and landing-page improvements. Prepares presentations with recommended tactics for improvement. Identifies trends in search engine results. Develops and communicates to management special reports and analyses on search engine performance and characteristics from the point of view of users and advertisers. Participates in developing strategies for analyses and/or projects. Has in-depth knowledge of search engine algorithms and architecture. Coordinates with senior members of the editorial, ontology, product management and IT functions and recommends and implements changes to site design or key words that enable the improvement or optimization of search engine performance and results. Handles mid- to high-profile and complex assignments with little supervision. Typically, incumbent has five to eight years experience in search engine or result optimization.
Search Analyst Accountable for optimizing search results for the company or for advertisers. Analyzes website content, website architecture and search results. Recommends and implements changes to site design or key words that enable the improvement or optimization of search engine performance and results. Regularly assesses the outcomes of specific searches related to the company's sites or customers' advertising campaigns. Identifies trends in search engine results. Generates regular and special reports and analyses on search engine performance and characteristics from the point of view of users and advertisers. Is proficient with search engine algorithms and architecture. Has a strong grasp of how to evaluate and test search engine capabilities. Works independently to complete assigned analyses and projects. Works on both routine and out of the ordinary projects, typically in consultation with a senior member of the editorial, ontology, product management and IT organizations. Requires limited supervision on most work. Typically, incumbent has three to six years experience in search engine or result
This is a professional position in the search maximization family. Accountable for supporting the search maximization team in optimizing search results for the company or for advertisers. Implements changes to site design or key words that enable the improvement of search engine performance and results. Performs specific research and analyses related to the company's sites or customers' advertising campaigns. Evaluates results and provides reporting and feedback on findings. Has working knowledge of search engine algorithms and architecture. Tests search engine capabilities as assigned. Works on routine projects with moderate supervision. Typically, incumbent has one to three years post-education experience in search engine or result maximization.
Director, Media Technical Production
Directs and controls the activities of the ongoing technical and specialized production function of online content, especially back- end technology. Is a technical multimedia production expert. Establishes technical guidelines for online media production for all of the organization's product lines or channels. Sets protocols for integrating art, text, audio and video content. Leads in ensuring company-wide compliance with established technical production standards and policies. Works with engineering, tools and technical management to identify and solve media production problems and to develop protocols. Resolves or oversees the resolution of the technical aspects of production problems. Directs managers and staff in determining and implementing technical solutions for products. Typically, incumbent has 10 or more years experience of online technical production, with at least five years in people management. May also have a software engineering background.
Manager, Media Technical Production
Manages a staff of specialists accountable for ongoing technical and specialized production of online content, especially back-end technology. Establishes technical guidelines for online media production for all or many of the organization's product lines or channels. Monitors and enhances protocols for integrating art, text, audio and video content. Resolves technical aspects of production problems. Guides technical production specialists in determining and implementing technical solutions for products. Works with engineering, tools and technical personnel to solve media production problems and to develop protocols. Has expert knowledge in technical multimedia production. Typically, incumbent has seven or more years experience, with at least three years in people management. May also have a software engineering background.
Senior Technical Production Specialist
This is a senior level technical position accountable for all aspects of technical production on one or more assigned multimedia projects or programs. Integrates assets into complex and technically challenging web pages utilizing back-end production tools and technologies. At a senior level, runs the production of the most technically complex sites and participates in initiatives to develop or improve technical production processes. Utilizes HTML and other web programming and scripting languages to integrate all content. Works with engineering to define problems and develop solutions to advanced technical issues, functions and applications. Assists specialists in art, text, audio and video to understand the technological capabilities of products and to help set the technical parameters of their work. Is expert in HTML, XML, Java and Tcl; Mac, Windows, UNIX and/or NT systems; and other state-of-the-art technologies for web content production and delivery. Typically, incumbent has five to eight years experience producing content with state-of-the-art web tools. Incumbents in this position can move into the entry level of the software engineering job family.
Technical Production Specialist
Accountable for all aspects of the technical production on assigned multimedia projects or programs. Prepares multimedia assets such as art, text, audio and video for integration, and integrates assets into products. Applies available technical production tools to create and update assets on assigned projects or programs. Assesses back-end technical interface elements required for multimedia assets. Works with engineering to develop infrastructure, tools and support for product, services and program specific requirements. Assists specialists in art, text, audio and video to understand the technological capabilities of the products and to help set the technical parameters of their work. Is proficient with HTML, XML, Java and Tcl; Mac, Windows, UNIX and/or NT systems; and other state-of-the-art technologies for web content production and delivery. Understands the full scope of production processes. Typically, incumbent has three to six years experience producing content with state-of-the-art web tools. Incumbents in this position can move into the entry level of the software engineering job family.
Responsible for technical support of web page creation and for administering the technical portions of the company's web site. Is a specialist in HTML and other web content creation tools. Creates web pages using HTML and other Internet- and intranet- specific coding languages, typically according to specifications. Updates and maintains web sites by removing old materials to ensure that new pages are created and installed in a timely manner. Retrieves and processes system logs from web site. Ensures web server and site technical performance. Stays abreast of technical changes in software and hardware as they relate to the Internet and intranet. Researches other web sites to stay abreast of unique and creative approaches to web site design and technology. Assists in developing and subsequently implements security procedures. Typically, incumbent has three to six years of experience.
Manages a team, or teams, of database developers and specialists responsible for designing, implementing, maintaining and enhancing the online organization's leading edge database systems. Following policies developed by senior management accountable for database development, manages the development, testing and deployment of databases per specification, on time and within budget. At a manager level, has operational (rather than strategic) responsibilities to ensure that databases are designed and upgraded with the highest level of technical integrity and stability. Manages a staff of database developers. Typically, incumbent has seven or more years experience in designing and developing complex databases, with at least three years in people management.
Database Architect This is the highest non-managing technical position in the database development function, recognized as an industry leader, with extensive breadth and depth of technical expertise. Accountable for leading the design, development and implementation of leading edge database systems that support the organization's strategic initiatives. Typically manages the schedules of assigned projects and mentors, rather than manages, senior developers. Designs and develops highly complex and secure databases (e.g., transaction, enrollment, etc.) for web / HTML-based applications. Designs back-end database architecture and data warehousing protocols. Develops software to interface with databases that generate desired information on current systems, while anticipating migration to next generation systems. Is expert in C, C++; SQL, DSS, database access middleware, hybrid models of DBMS; related transaction processing systems; Informix, Sybase and Oracle database tools; and has in-depth knowledge of UNIX and/or NT systems. Typically, incumbent has 12 or more years experience in state-of-the-art database systems development.
Senior Database Developer This is a senior level position accountable for developing database technologies and databases that help meet the objectives of new or modified products and services being developed by the online organization. Designs, develops and manages the execution of complex and secure databases for web / HTML-based applications. Designs back-end database architecture and data warehousing protocols. Develops software to interface with databases that generate desired information on current systems, while anticipating migration to next generation systems. Is a fully contributing team member, focusing on a combination of design and implementation. Works with a high degree of independence on projects with little or no precedence and resolves complex problems. Trains and guides other database developers. Is proficient in C, C++; and has in-depth knowledge (and understands interrelationships) of SQL, DSS, database access middleware; related transaction processing systems; Informix, Sybase and Oracle database tools; and UNIX and/or NT systems. Typically, incumbent has five to eight years experience in state-of-the-art database systems development.
Accountable for developing assigned portions of second generation database back-end architectures and data warehousing applications. Develops software applications that interface with databases to generate information requested by users. Works independently to complete assigned projects; requires limited supervision on most work. Is a contributing team member, focusing primarily upon implementation and relied upon for solid and reusable database design. Has working knowledge of C, C++; SQL, DSS, database access middleware; related transaction processing systems; Informix, Sybase and Oracle database tools; and UNIX and/or NT systems. Typically, incumbent has three to six years experience in state-of-the-art database systems
This is a senior level position accountable for the design, layout, implementation and maintenance of one or more complex databases. Ensures sound database definitions, structures and documentation. Develops and implements procedures for access methods, access time and device allocation. Establishes and maintains security and protection controls. Is a fully contributing team member, focusing on a combination of database design and administration. Works with a high degree of independence on databases with little or no precedent and resolves complex problems. Has in-depth knowledge of state-of-the-art database technologies and platforms and is expert in specific database platforms important to the organization. Typically, incumbent has five to eight years experience in database administration in Internet database environments.
Email Administrator Accountable for coordinating email sent to and from customers to enhance the organization's relationship with its customers. This position differs from position 1885 - Customer Support Representative in that its focus is on member relations rather than on member support. Serves as a primary resource for answering incoming email from users. Responsible for distributing emails and newsletters to customers per release schedules. Coordinates customization of regular emails; combines "stock" replies with personal touches. Responds to customer inquiries resulting from email discussions. Forwards emails and summaries of findings to relevant departments to ensure they receive direct customer feedback. Typically, incumbent has three or more years experience in direct marketing.
Manages a web analytics staff responsible for extracting, tracking, reporting and analyzing site performance and quality metrics from the web that assist decision-making for several departments (e.g., marketing, advertising and sponsorship sales, product development, finance, technology, and ecommerce). Designs and manages regular and special web analytics data gathering and reporting methodologies that assist the company in maximizing current and future revenue potential. Oversees and may participate in the extraction of data, analyses and interpretations of results. Identifies and interprets trends. Leads in the selection, development and enhancement of software applications that extract data from the Internet and other primary sources at the company, as well as statistical software applications. Has an expert level grasp of all sources of primary data that may be gathered from the organization's sites and secondary data sites. Typically, incumbent has seven or more years experience in web analytics and site traffic tools, and at least three years of people management experience.
This is a very senior level non-managing web analyst that may, as required, lead projects. Is expert in all sources of primary data that may be gathered from the organization's sales and secondary data sites and is relied upon to design and lead leading edge analyses that involve multiple data sources and/or emerging technologies. At the staff level, has proven ability in leading edge analytical design and an expert knowledge of analytical software tools. Designs, implements and leads web research studies, manages ongoing web analytics, and is relied upon to lead new research design. Is expert in software applications that mine data from the Internet and other primary sources at the company as well as statistical software applications. Accountable for extracting, tracking, reporting and analyzing site performance and quality metrics from the web that assist decision-making for several departments (e.g., marketing, advertising and sponsorship sales, product development, finance, technology, ecommerce). Designs and implements studies. Reports and interprets trends and translates these trends into actionable terms for decision makers. Typically, incumbent has eight or more years experience in database and statistical information research and reporting.
This is a senior level position accountable for extracting, tracking, reporting and analyzing site performance and quality metrics from the web that assist decision-making for several departments (e.g., marketing, advertising and sponsorship sales, product development, finance, technology, ecommerce). Analyzes and presents results to decision makers. At a senior level, designs, implements and leads web research studies; manages ongoing web analytics; and plays a key role in new research design. Designs and implements studies with little or no precedent, and has proven ability to accurately report and interpret trends and translate these trends into company operations. Is expert in software applications that mine data from the Internet and other primary sources at the company as well as statistical software applications. Has in-depth knowledge of all sources of primary data that may be gathered from the organization's sites and secondary data sites. Typically, incumbent has five to eight years experience in database and statistical information research and reporting.
Accountable for extracting, tracking, reporting and analyzing site performance and quality metrics from the web that assist decision-making for several departments (e.g., marketing, advertising and sponsorship sales, product development, finance, technology, ecommerce). Collects, mines and extracts data, analyzes and interprets results in the form of actionable presentations to company management. Identifies trends in traffic and site use. Generates regular and special reports and analyses. Is proficient with software applications that extract data from the Internet and other primary sources at the company, as well as statistical software applications such as traffic monitoring, report generating and data mining applications. Has a strong grasp of sources of primary data that may be gathered from the organization's sites and secondary data sites. Works independently to complete assigned analyses. Works on both routine and out of the ordinary projects, typically in consultation with a senior member of the research staff. Requires limited supervision on most work. Typically, incumbent has three to six years experience in database and statistical information research and reporting.