Email Taylor at:
trbennet@email.unc.edu

A Few Things In My Portfolio...

Throughout my time at UNC-CH I have worked on various projects, in which I have created ads, media plans and newspaper articles. These are a few examples of what I have done.

	This is a media plan that my group members and I created in JOMC 172. We were assigned Azars's Hummus as our client. We decided to choose television, newspapers, magazines and in-store displays as the media that would work best for Azar's. This class was very interesting and one that I enjoyed.
	This is the front-page article that I wrote last semester for The Apex Herald. I chose to do a semester-long study on the paper and was assigned to cover the Dance Marathon. The two girls pictured are the people I interviewed and wrote the story about. They are both from Apex. This project gave everyone a chance to build their portfolio.
	My junior year I took JOMC 170, which is Principles of Advertising. Our group project was to create a full IMC plan for Rolling Stone magazine. This is one example of a magazine ad that we created for the company. Our campaign focused on college students at UNC-CH, so we thought this ad would be appealing to that target audience.
	This is an example of our second magazine ad for Rolling Stone magazine. Again, we were focusing on UNC-CH students as our target audience. The ad shows a student writing the magazine down on his Christmas wish list. The group was comprised of about 12 people, but we divided up into various departments. I was in the research group.