Medical and Science Video Storytelling

School of Journalism and Mass Communication
JOMC 561 (HBEH 561, HPM 551), Spring 2015
Monday, 2:20 p.m. – 5:05 p.m., Carroll Hall 340

Professor:  Tom Linden, M.D.
328 Carroll Hall
e-mail:  linden at unc dot edu
Office Hours:
Wednesday, 3:00 p.m. – 4:00 p.m., or by appointment or when office door is open

Course Description and Goals
The purpose of this course is to teach the skills needed to produce medical television news reports for broadcast on Carolina Week, the School of Journalism and Mass Communication’s twice weekly television newscast. This class is a core course of the Science and Medical Journalism Program. Also, please note that this syllabus is a dynamic document that may change at any time. Please consult this syllabus on a frequent basis for reading and reporting assignments and before you come to class.
As a participant in this course, you’ll learn the following:
Required reading for the course is an introduction to broadcast journalism. Optional reading for those without a science reporting background is a primer for interpreting medical statistics. I also recommend that all students consult the Associated Press Broadcast News Handbook by Brad Kalbfeld that will serve as our style guide.
Required Reading:

Wenger, Debora Halpern and Deborah Potter, Advancing the Story: Broadcast Journalism in a Multimedia World, Second Edition, CQ Press, 2011, ISBN: 9781608717149. (First and third editions are also acceptable.)

Optional Reading:
Cohn, Victor and Lewis Cope. News & Numbers: A Guide to Reporting Statistical Claims and Controversies in Health and Other Fields, Iowa State University Press (paperback), Second Edition, 2001, 211 pp., ISBN: 0813814243. (recommended for students without a medical or public health background).
The key to a successful medical television news report is good writing.  Good writing requires an understanding of the material and the ability to communicate your ideas simply and clearly.
All scripts must be in my hands at the start of class on the respective due dates. Even with prior permission, submission of late scripts will result in a 10-point deduction per day.  Not turning in a script will result in a zero grade.  Misspelling of proper names will result in a 10-point deduction per misspelling.  Misspelling of other words will result in a 2-point deduction for each word misspelled.
Once you learn the requisite scriptwriting skills, you’ll work in production teams to prepare science or medical reports for Carolina Week. Each science and medical video reporting team will be composed of two or three students who assume jobs at various times of producer, videographer/editor and reporter/scriptwriter.  Students on each team will alternate between various producing, reporting and shooting/editing roles. Since you’re supplying news reports for broadcast on Carolina Week, it’s expected that you’ll watch the program regularly.  See the Carolina Week web page for program show times and cable channels on campus and in the Triangle. On the week before your report airs, it’s expected that you’ll participate in Carolina Week’s assignment meeting (check with the CW assignment editor for meeting times). On the Wednesday that your report airs, it’s expected that you’ll be in the newsroom at least 15 minutes before the show airs at 5 p.m. and be in touch with the show's producer to make sure that you've delivered all necessary materials for your report (usually including video package, video tease and anchor intro and outro).
There will be no midterm or final exam.
Your grade will be based upon the following factors:

To receive a passing grade, you can have no more than one unexcused absence. Failure to appear for a scheduled shoot or an in-studio report counts as an unexcused absence. To help me evaluate your contributions to your team, please keep a weekly log of out-of-class time that you spend on your individual activities on the team (e.g., time spent researching stories, pre-interviewing, interviewing, scripting, shooting, editing, etc.) At the end of the semester, I'll ask you to hand in a one-page summary of your activities in which you itemize hours spent in various aspects of the course. Please total the number of hours spent in out-of-class activities.
The following will be the grading guidelines that I’ll use in determining your final course grade:
A: nearly perfect in execution... quality and quantity of work is exceptional.
A-: stands out from crowd (in a good way!)... good attitude… work is impressive in terms of quantity and quality… very few problems all term… works as if your career depends on it.
B+: very good performance… would get an unqualified job recommendation… consistently does more than required… a self-starter.
B: solid effort… should become a solid pro… would have no problem recommending this person.
B-: with a bit more polish, this person should make it in the reporting business… has a pretty good handle on video production and reporting.
C+: good in one phase of job, but consistent problems in another phase or contributed in only one phase.
C: acceptable work… follows instructions… understands basics… good team player… but didn’t perform/contribute across the board… potential is there, somewhere, please show it to us.
D: provides substandard work.
F: fails to meet deadlines and/or does not contribute significantly to team projects and/or has more than one unexcused absence from class.

For graduate students, you can translate an A or A- into an H; a B+ through C into a P; and a C- through D into an LP.

How To Succeed in This Course

Student Job Descriptions
Producer:  The producer is the person ultimately responsible for coordinating all research related to the report and lining up all people featured in the report. In consultation with his/her team and Dr. Linden, the producer determines the focus of the report. The producer also needs to scout field locations and provide preliminary and final shoot schedules to team members. As producer, you’ll succeed by completing responsibilities in a timely manner.  Remember that throughout the entire field shoot, the “buck” stops with you.
Videographer/editor:  The videographer/editor is responsible for shooting video used in the taped report.  It’s your job to make sure that you have the camera reserved in advance of your shoot date.  You also need to make sure the camera is operational and that you have necessary tapes, batteries and lighting equipment.  If any of your equipment fails, you should have a back-up plan to deal with that contingency.  You’re also responsible for editing the completed piece in consultation with the producer and reporter/scriptwriter.
Reporter/scriptwriter:  The reporter/scriptwriter’s first responsibility prior to the shoot is to provide the team with a working script by the required deadline.  After the field shoots are completed, primary responsibility on the team shifts from the producer to the reporter/scriptwriter.  As scriptwriter, you’ll complete several drafts of the script that you’ll vet first with members of your team and then with Dr. Linden.  In team disputes about the content or style of the script, the scriptwriter has the final say.  If a team member believes that there is a factual or content error which can’t be reconciled by the scriptwriter, then that team member should contact Dr. Linden.  The reporter should be in the newsroom on the day that his/her report airs on Carolina Week.
All team members:  You should plan on being available to the CW news team the Wednesday afternoon that your piece airs. Make sure that your story is loaded by the deadline, that all graphic requests are turned in to the graphic artist well before the piece is edited and that the script is transferred to the CW web site immediately after the newscast. During the production process, team members will share in logging video, a laborious process but critical to the shaping of the script.  (Logging must be completed by the designated deadlines as late logs will delay the scriptwriter in meeting his/her deadlines.)  Also, it’s expected that all team members will participate in video editing sessions.
Selection of teams:  Dr. Linden will determine who will be on each team, but every effort will be made to have separate graduate and undergraduate teams, if possible. Graduate teams will be held to a higher standard than undergraduate teams although all work is expected to conform to professional broadcast standards.

Course Schedule

On Wednesday, Jan. 7 at 1:25 p.m. all class members should attend the spring organizational meeting of Carolina Week in Carroll Hall 132 ("Carolina Week Newsroom"). At the meeting you'll get an overview of the operation of the newscast and meet the program's producers, anchors, reporters and technical staff, as well as the CW news director, Prof. Charlie Tuggle. The meeting should last about 30 minutes.

WEEK 1: JAN. 12 - Introduction to "Medical and Science Video Storytelling"
• Learn the basic purpose of the course.
• Get acquainted with Carolina Week’s story format.
• Review fundamentals of writing video news and feature reports.
• Learn how to construct a medical television news script.

Assignment (for next class on Jan. 26):

WEEK 2: JAN. 19 - Martin Luther King, Jr. Day (No Class)

Assignment (for next class):

WEEK 3: JAN. 26 - Writing for Video/Preparing the Script/Fundamentals of Setting Up the Video Shoot
• Review Wenger and Potter book.
• Learn script format.
• Discuss interview techniques.
• Tips on script writing and video field production.

Assignment (for next class):

WEEK 4: FEB. 2 - Fundamentals Of Shooting Video
• Tutorial on using video cameras.
• Introduction to Adobe Premiere video editing application.
• Tips on putting together a package.

Assignment: (for next class):

WEEK 5: FEB. 9 - Fundamentals Of Video Editing
• Continued tutorial on video shooting and editing.
• Critique A, B, and C team B-roll and interview sequences. (Please remember to bring to class your sequences on a flash or hard drive.)


WEEK 6: FEB. 16
• In-class critique of script by Team A.
• Tips on voicing your track and delivering your standup from Professor Dave Cupp

Assignment: (for next class):

WEEK 7: FEB. 23
• In-class critique of Team A package from Feb. 18.
• In-class critique of script by Team B.

Assignment: (for next class):

• In-class critique of Team B package from Feb. 25.
• In-class critique of script by Team C.
• View "The Age of Aids," a Frontline special on PBS.
Assignment: (for next class):

• In-class critique of Team C package from March 4.
• In-class critique of script by Team A.
• View "The Age of Aids," a Frontline special on PBS (cont).

Assignment: (for next class):

• In-class critique of Team A package from previous week.
• In-class critique of script by Team B.

Assignment: (for next class):

• In-class critique of Team B package from previous week.
• In-class critique of script by Team C.
Assignment: (for next class):

• In-class critique of Team C package from previous week.
• In-class critique of script by Team A.
Assignment: (for next class):

• Guest talk by Andrew Schorr, co-founder of Patient Power website.
• In-class critique of Team A package from previous week.
• In-class critique of script by Team B.
Assignment: (for next class):


• In-class critique of Team B package from previous week.
• In-class critique of script by Team C.


AEJMC Values and Competencies

If you successfully complete this course, you will be familiar with the following values and achieve the following competencies (in bold face) as established by the Assn. for Education in Journalism and Mass Communication. Specifically, you will know how to:

  • Understand and apply the principles and laws of freedom of speech and press as well as understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications, especially in the area of radio and television broadcast;
  • Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  • Understand concepts and apply theories in the use and presentation of images and information;
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • Think critically, creatively and independently;
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • Critically evaluate your own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • Apply basic numerical and statistical concepts;

The Honor Code
The Honor Code is in effect in this class and all others at the University. I am committed to treating Honor Code violations seriously and urge all students to become familiar with its terms set out at If you have questions, it's your responsibility to ask me about the Code’s application. All exams, written work and other projects must be submitted with a statement that you have complied with the requirements of the Honor Code in all aspects of the submitted work.
(In this course, fabricating a source, fabricating purported statements of fact and/or plagiarism will result in a reportable Honor Code violation.)
--syllabus revised Feb. 18,  2015