Bigger than the bottom line

Students in UNC Kenan-Flagler Business School's Entrepreneurship and Business Planning course launched small businesses to help a 7-year-old boy battling brain cancer take a trip to Disney World through the Make-A-Wish Foundation.

At the end of this semester, students in one class at UNC Kenan-Flagler Business School will have earned much more than a letter grade.

Students in the Entrepreneurship and Business Planning course earned more than $125,000 by launching short-term businesses they created with classmates. They sold T-shirts and offered lacrosse camps to raise money for something bigger than the bottom line.

The students donated half of their earnings to the Make-A-Wish Foundation, which helped a 7-year-old boy battling brain cancer take a trip to Disney World. They shared the other half with Innovate Carolina, which invested the money in a fund that will help students launch new businesses in the future.

The class project aims to teach students there’s more to being an entrepreneur than simply making money. The purpose behind a business is just as important, says Professor of the Practice of Strategy and Entrepreneurship Jim Kitchen.

Press the play button above to learn more about the project