Well Said: Olympic sponsorships
In this week’s podcast, we talk with assistant professor of sport administration Jonathan Jensen about sports marketing and Olympic sponsorships.
Although he’s researched sports marketing and Olympic sponsorships for years, Carolina assistant professor of sport administration Jonathan Jensen is attending the Winter Olympics for the first time ever this month. And he’ll be doing more than just cheering on Team USA.
With the help of the Jim and Judy Cox Asia Initiative Faculty Research Travel Award from the Carolina Asia Center, which funds trips to Asia for faculty to learn more about Asian culture and to integrate what they learn into their teachings, Jensen will be conducting research in Seoul on how brands leverage their sponsorships at the Olympics.
In this week’s episode, we talk with Jensen about his trip to South Korea and how brands tap into exclusive Olympic sponsorships.
Join us every other Wednesday for the University’s podcast as we talk with Carolina’s newsmakers and experts. Each episode, students, faculty, staff and alumni will discuss what’s going on in classrooms, labs and around campus, and how it pertains to the local, national and international headlines.
