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Well Said: College football and business

In this week's podcast, an assistant professor in Carolina's Sport Administration program discusses how businesses like Nike and Under Armour are tapping into college football's increased popularity.

College football was once far behind the NBA and MLB in popularity. But not anymore.

Right below the NFL, college football has become the second most popular sport in the United States, and its rise has changed more than just the sport.

In this week’s episode, we talk with Jonathan Jensen, an assistant professor in UNC’s Sport Administration program, about how businesses like Nike, Under Armour and Adidas are tapping into college football’s growth.

Join us every Wednesday for the University’s podcast as we talk with Carolina’s newsmakers and experts. Each episode, students, faculty,staffand alumni will discuss what’s going on in classrooms, labs and around campus, and how it pertains to the local, national and international headlines.