Today, Carolina Performing Arts at the University of North Carolina at Chapel Hill announced the largest one-time contribution from an individual or family to CPA in its history. An anonymous donor’s $3 million gift to CPA establishes the first non-faculty endowed directorship in the arts at Carolina, named for James and Susan Moeser.
The James and Susan Moeser Endowed Fund for the Executive and Artistic Director at Carolina Performing Arts will ensure future opportunities for the Carolina community and beyond to discover the world through the arts. This gift is a milestone investment in CPA, particularly at a time when arts organizations are meeting unprecedented challenges related to the COVID-19 pandemic. Funds will support the executive and artistic director in fostering relationships on a global scale and advancing artistic excellence — critical work that fuels CPA’s legacy of making innovative arts programming accessible to the Carolina community.
“Chancellor Moeser’s investment in the arts heralded a new era at Carolina that continues to this day. Chapel Hill is a destination for world-class performers, where visiting artists integrate into the classroom and new opportunities for interdisciplinary discoveries abound,” said Chancellor Kevin M. Guskiewicz. “This gift is a testament to the essential role that the arts play at the nation’s first public university, and we are grateful for Chancellor Moeser’s commitment to this endeavor.”
Under Chancellor Emeritus Moeser’s leadership, Carolina became a cornerstone of the arts community in the region. This growth spurred an $18 million renovation of Memorial Hall, the founding of Carolina Performing Arts and the recruitment of CPA’s founding executive and artistic director Emil Kang. CPA and Carolina garnered a reputation of sparking curiosity through the arts and fostering an environment where a range of local to international artists could collaborate and create. Since 2005, CPA has presented hundreds of performances by artists from around the world, commissioned more than 50 groundbreaking new works, and underwritten more than 111,000 student tickets.
Over the last 16 years, this established history enabled CPA to partner with prestigious organizations and sought-after artists to create trailblazing arts experiences and residency programs, such as the Discovery Through Iterative Learning, or DisTIL, program funded by The Andrew W. Mellon Foundation. Through DisTIL, faculty and students worked alongside Guggenheim fellow Robin Frohardt in 2018 to inform her immersive installation and performance “The Plastic Bag Store.” Thanks to their residency with CPA, Allison Loggins-Hull and Nathalie Joachim of Flutronix created a community-centered social change initiative and new musical work to examine social and political climate during an unprecedented time.
Last year, CPA met the extraordinary challenges of a global pandemic and remote work. In March 2020, CPA canceled the remainder of its 15th anniversary season and within days launched CPA at Home as a hub for virtual performance, exclusive content from artists around the world and more. As Chancellor Emeritus, Moeser steps away from his role in June this year, CPA is set firmly on a bold, innovative path forward.
“Susan and I are humbled that this gift has been made in our names, but more than that, we are elated at this demonstration of support for the invaluable work that Carolina Performing Arts does on a campus, regional, national and international scale,” said Moeser. “We’ve dedicated our lives to higher education and the arts, and to see how CPA continues to transform the role of an arts organization on the campus of a public university is nothing short of astonishing, and we’re proud to remain active members of its community of donors and advocates.”
Both classically trained organists, the Moesers champion the arts personally and professionally. Now the University Organist and an instructor of organ at Carolina, Susan Moeser, is a well-known recitalist and teacher who performed throughout the U.S. and internationally. She served as an officer at the local and national levels in the American Guild of Organists and taught organ, music history and music theory at University of Nebraska, University of South Carolina and Penn State University.
Chancellor Emeritus Moeser’s career in the arts began as a faculty member at the University of Kansas. He earned a reputation as one of the nation’s leading organ recitalists, church musicians and teachers while performing widely across the U.S. and Europe until he retired from performance in 1992. He served in a variety of administrative roles at KU, Penn State, the University of South Carolina and the University of Nebraska before becoming Carolina’s ninth Chancellor from 2000 through 2008. During that time, he established the Carolina Covenant, a program to provide debt-free education to students from low-income families. After his tenure as Carolina’s Chancellor, Moeser served as interim chancellor of UNC School of the Arts and acting director of the Institute for the Arts and Humanities at Carolina before stepping into the interim role at CPA in 2019. He will retire on June 30.
The foundation laid by Moeser will advance at CPA when internationally recognized performing arts executive and producer Alison Friedman takes on the executive and artistic director role. As announced earlier this year, Friedman will arrive in October. Friedman will lead CPA through its 17th season and help welcome patrons back into venues for in-person experiences for the first time since March 2020.
The groundbreaking gift, which helped CPA exceed its $25 million fundraising goal, also counts toward the Campaign for Carolina, the University’s most ambitious fundraising campaign in history, launched in October 2017 with a goal to raise $4.25 billion by December 2022.