Consider why and how you use the social media account. Have a goal. It is better to use one social media site well than to stretch yourself thin across multiple platforms. Contact email@example.com for assistance.
At least two people should share access credentials to the social media account. A supervisor should give approval to starting a social media account.
Clearly identify your department’s relationship to Carolina. In the bio or about section of your accounts, link to the University website to further show the connection. Be mindful. The social media account should not harm or disparage Carolina or any University department.
Do not say anything you would not say in person to someone in public. Be polite and constructive.
Ensure your posts are factual. If you make an error, correct
Be timely and engaging
Page administrators should post and monitor content regularly. Encourage comments on social media and be prepared to respond.
Provide your audience with useful, relevant information: news they can use, answers to their questions, insights that inform, photos that strike a chord, stories that inspire or items that will make
No political views
Do not post about politics, make political commentary or represent personal political opinions on an official university account.
No confidential or proprietary information
Students, faculty and staff should not post confidential or proprietary information about Carolina or University community members. Follow applicable campus policies, as well as state and federal privacy and confidentiality laws.
Know the rules
Learn the terms of service and policies of the social media sites in which you participate, and pay attention to updates.
Consult University electronic communications policies
UNIVERSITY ELECTRONIC COMMUNICATION POLICIES cover various aspects of electronic communication, including issues that could have implications for the use of social media. Following are several of those policies:
Information Technology Acceptable Use Policy
Information Classification Standard
Transmission of Protected Health Information and Sensitive Information Policy
Prohibited Harassment and Discrimination Policy
Many of the Information Security Policies may also apply
Download the social media best practices document