Nicholas Michael Didow Jr.
associate professor, Kenan-Flagler Business School
Associate Professor Nicholas Didow has a long record of public service to the University, town and state, and engagement with the people of North Carolina and beyond. He has been involved with launching several important and lasting projects, such as starting both the Carolina Center for Public Service and the Chapel Hill Downtown Economic Development Corporation now known as the Chapel Hill Downtown Partnership. His record of service is broad and lengthy, including serving three terms as an elected member of the Chapel Hill-Carrboro City Schools’ Board of Education; participating in UNC task forces addressing labor code and licensing issues; leading the University’s efforts in Hurricane Floyd recovery; developing and deploying the $144 million Golden LEAF Rural Broadband Initiative bringing fiber-optic middle mile infrastructure to 67 of North Carolina’s most rural counties; working with the North Carolina Department of Commerce and the Office of the Governor to develop and implement a new brand and logo for the State of North Carolina; and, designing a contemporary women’s hospital medical center in Zambia.
Didow has answered the call to engage and serve all across the state. He has worked with hundreds of community leaders to improve the quality of life in their communities and bring progress and opportunity for the citizens of North Carolina. He has helped dozens of businesses, communities, and nonprofits across the state and beyond become more effective and sustainable from The Market on Oak in Spruce Pine; to Hawkeye Indian Cultural Center in Red Springs; to the Harbor Town Project in the historic Albemarle Sound region; to his work with KFBS’s Student Teams Achieving Results Program providing major consulting services to dozens of businesses and other organizations every year. He is currently leading a major innovative project to deploy last mile broadband to families, farms, and businesses in ten underserved and unserved counties in eastern North Carolina.
In his 41 years on the faculty, Professor Didow has published over 30 publications in marketing strategy and consumer behavior. He is also a highly regarded award-winning instructor, having received school recognition for his effective teaching and being selected nationally in 2018 as one of the top 50 undergraduate business professors.